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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

One response to “Meeting Requirements vs Meeting Needs”

  1. John Dixon (@dixonjp90)

    Nice short post. I’ve also seen that the difference between needs and requirements is really important. We got in the habit of using user stories to capture needs from users (in their own words), and then transforming them into technical requirements for the teams to implement.