OK maybe SaaStr doesn’t quite have the following of Marissa Mayer. But it’s a solid pairing, don’t you think? In any event …
If you are in SaaS and haven’t been to Dreamforce before, let’s stop the discussion here: You Should Go to Dreamforce. You need to Go. Why? Dreamforce is the #1 largest SaaS gathering on the planet from the #1 SaaS company on the planet, Salesforce.com. And you can go to the Keynotes and Expos for free. So go, and get a free Expo/Keynote Pass here . Go and learn. Go and meet. Go and just take it all in. That’s a good deal for Free.
Ok, now I also recommend you pay for a pass so you can hear the sessions (but even if you don’t, you’ll learn a ton from the free option). There’s a track I’m speaking on that I think will be particularly valuable, which is part of the Founders Forum. The speakers are an A+ group and include the CEOs and founders of DropBox, Eloqua (acquired by Oracle for $1b+), EchoSign (that’s me), GetSatisfaction, and more … Mark Suster, Gordon Ritter of Emergence Capital …. The lineup is strong.
The topic I am speaking on at Dreamforce is one I know you are a fan of: When to Hire (and Fire) Your First VP of Sales. Boom! We’ll tie together so many of our SaaStr themes and learnings and hopefully turn it into a very interactive session. The full agenda for the Founders Forum is here and make sure you register for my session (direct link here to the agenda builder if you are registered already for Dreamforce).
I’ve also attached a sneak preview of the first few slides to give you a sense.
Hope to see you at the SaaStr session. We had 500+ at the SaaStr Summer Social. Let’s try to double that at the Dreamforce SaaStr session.
But no matter what — Just Go to Dreamforce. You’ll be amazed at how much you learn.
See you there.