As most of you know, Friday is the day when I write about important stuff, namely an in-depth critique of tech company tshirts in all their glory.
Well this week there will be a hiatus, shock horror I’ve run out of shirts to review – yes, much like a world racing headfirst towards peak oil, my supply has run out. Have no fear though, this past couple of weeks I’ve been at some big events (Box.net’s event in Palo Alto, Google IO in San Francisco and Gluecon in Denver) and am in the process of being restocked.
I thought I’d take this hiatus then to reflect on schwag bags and use them as a state-of-the-economy measure. Now this might sound like pretty rough and ready measure, but much like the Big Mac Index that economists use to measure relative foreign exchange rates, so to is the tech conference schwag bag a pretty good measure of market sentiment.
And I’d have to say that things are on the up. The Glue con bag not only had a couple of t shirts in there but it was full to overflowing with everything one could ever want – from the (somewhat ugly it has to be said) baseball cap, to the combined laser point/flash light. From the ceramic mug to the mini Rubik’s cube – the grab bag was an awesome too for those who, like me, have kids at home expecting gifts.
I would say that the amount of “stuff” in the bag is twice what we got last year, now in part this is due to the conference itself growing, but given the number of people running around both here and at the Moscone last week trying to hire engineers, it would seem we pulling out of the death spiral of last year.
Good things to, or I’d have to find something else to review on a Friday – conference pens perhaps?
Hm… let’s see… for inspiration to conference organizers I can recommend the Oscar Schwag Bag worth $91,000 this year
For a more down-to-earth approach, let’s just skip the bag … Google set a nice example with those giveaway smartphones
yeah, Zoli – let’s have phones!
we were talking about this topic at #gluecon yesterday… a bunch of us in a circle, including @sether, @epc, and others
I told ‘em about the killer schwag bag of all time in my experience, which was at a Fortune magazine Internet conference back in the dot-com day, somewhere on SF Bay, where we got a Swiss Army watch (which I still wear!), and a color-screen Palm PDA (remember those?), which had just come out, among other stuff… the bag had to be worth well north of $500-600!
as just a little ol’ blogger dude from Minneapolis, I was sure stylin’ at the time!
Ben’s right – definitely a better schwag experience this year at Glue, and that certainly speaks to the tech economy picking up bigtime…
yep, the recruiters were out in force
Glue was awesome – and thanks to CloudAve for being a media sponsor! kudos, too, to Ben for all he did to make it a great event…
p.s. being an Aussie, gotta tell you I *really* admired his “CloudCamp Australia/New Zealand” tee – the man has one awesome t-shirt collection!!
cheers,
Graeme
I know, he must be getting close to put on a fresh tee 4 times a day just to get them through in a year
Talk about swag (Ben, I’m doing a balancing act here with @ITSinsider), the now dead Office 2.0 Conference was quite extravagant…