A few weeks back we had our second SaaStr Social. It was quite a hit, with over 700+ SaaS entrepreneurs, execs and VCs getting together at Storm Ventures.
The first time, we just had BBQ and cocktails. That was pretty fun as it was.
This time, we added some terrific, standing-room only content — on How to Hire a Great VP Marketing.
The first session was together with my VP Sales, Brendon Cassidy (ex-VP Sales Adobe EchoSign, first Head of Sales at LinkedIn) and VP Marketing, Loretta Jones (VP Marketing, Insightly; ex-VP Marketing from Day 0 at EchoSign).
The second session was a great 1-on-1 with Jon Miller, co-founder and VP Marketing at Marketo.
There were some great differences in opinion and approaches, which I think made the discussion even more valuable.
We’re broken the sessions down into bite-size chunks below, and here. Check out the ones that can help you!
(Cross-posted @ saastr)