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Strategic Consultant with HYPE Innovation, helping enterprises get more value from their innovation programs. Firm believer in the concept of jobs-to-be-done, which stresses the importance of understanding customers' wants and needs. Also sports a 2:57 marathon PR. Dad to two awesome kids.

One response to “What if customers evaluated your company’s ideas?”

  1. Mobile, Cloud, Business and Standing at Your Desk: Apprenda Marketwatch | Apprenda

    […] What if customers evaluated your company’s ideas? “At the 2014 HYPE Innovation Managers Forum in Bonn, I hosted a roundtable that looked at Involving Customers in the Innovation Process. There were over a dozen different corporations represented in the discussion… As the roundtable went along, many good points were made on those fronts. And then, an idea out of left field was proposed… Why not have customers review ideas? Which proceeded to run havoc with my nice, prepared framework of where customers can be involved.” Via Hutch Carpenter, Cloud Ave […]