Browse: Home / Marketing Automation Made Easy With Suitecloud Platform
By Krishnan Subramanian on April 15, 2010
Netsuite’s Suitecloud is in full swing now and our own Ben and Zoli are tracking it closely. Soon the videos of Suitecloud will be available on Netsuite’s Youtube channel. The flexible Suitecloud platform is already making waves and I came across an announcement about how Leadforce1‘s marketing automation platform is integrated with Netsuite’s cloud computing platform. Leadforce1’s Marketing Automation 2.0 platform is a collaborative suite that helps sales, marketing, website optimization teams to collaborate in real time to get better insights to convert visitors into leads and eventually into business. Essentially, their Marketing Automation 2.0 platform uses effective collaboration methodologies and analytics, provides holistic view of each prospect and enables sharing and up-sell opportunities within communities across an organization’s internal and external networks.
NetSuite’s SuiteCloud (which I think Ben will cover more here at Cloud Ave) is a comprehensive offering of on-demand products, development tools and services designed to help customers and commercial software developers take advantage of the significant economic benefits of Cloud computing. Essentially, this platform brings all the advantages of cloud computing to the hands of their ecosystem developers. We can compare Suitecloud platform to Force.com from Salesforce. The complete SuiteCloud offering includes NetSuite’s multi-tenant, always-on SaaS infrastructure; the NetSuite Business Suite of applications (Accounting/ERP, CRM, Ecommerce); the NS-BOS Development Platform; the SuiteCloud Developer Network (SDN), a comprehensive developer program for Independent Software Vendors (ISVs); and SuiteApp.com, a single-source online marketplace where customers can find applications to meet specific business process or industry-specific needs.
With today’s announcement, Leadforce1’s marketing automation platform is integrated much deeply with Netsuite’s cloud computing platform by automating qualifying of sales leads by capturing Website visitor intent and interest, and adds an integrated call-back capability to give sales professionals live access to the most qualified prospects. Built using NetSuite’s SuiteCloud computing platform, the combined solution can help NetSuite customers increase lead-pipeline volume, reach decision-makers and close deals faster than manual methods. This platform helps marketing and sales teams of any organization using Netsuite platform collaborate more closely in real time leading to improved conversions.
The topic of discussion in the San Francisco Cloud Computing Club meeting held during Cloud Connect event was how cloud platforms are going to take over the world. Platforms like Netsuite’s Suitecloud and applications like Leadforce1’s marketing automation solutions are precursors to what we will be seeing in the future.
Director, OpenShift Strategy at Red Hat. Founder of Rishidot Research, a research community focused on services world. His focus is on Platform Services, Infrastructure and the role of Open Source in the services era. Krish has been writing @ CloudAve from its inception and had also been part of GigaOm Pro Analyst Group. The opinions expressed here are his own and are neither representative of his employer, Red Hat, nor CloudAve, nor its sponsors.