Last week Scott Abel and I held a live webinar for content strategists. Due to popular request, I am posting the presentation here:
Browse: Home / What Marketing Needs to Know about Content Strategy
By Mark Fidelman on September 21, 2010
What Marketing Needs to Know about Content Strategy
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EVP Sales of MindTouch. Mark has advised many start ups including a social networking site that was sold to Barry Diller's IAC. Before joining MindTouch, Mark led global sales efforts as an Executive Vice President for a publicly traded company, headed sales efforts for a technology division of AT Kearney and EDS, and served as Vice President of Sales and Marketing for a Singapore based corporation. Mark blogs at Seek Omega