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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

4 responses to “Here’s to You, the Social Media Manager!”

  1. xavier izaguirre

    I know. I was hired to be the social media person but I have ended up building websites, doing SEO, PPC, email marketing, helping staff using their email, doing online PR, creating all the content for all my sites…tiring.

    Problem is support as the rest of the organisation rarely understand what we do. or think that content and conversations are second – tier objectives compared with sales. sales bonus don’t help a bit.

    I work for Arrows group, a group of recruitment companies in the UK.

  2. Matt Schvimmer

    Marketing as an organization over the last 18 months has started a radical digital transformation and the social media manager is at the heart of it. The SMM started as passive monitoring, almost big brother-ish but what I see is that our conversations are more tailored and more personal, and in this world the SMM is now on the front lines of proactively representing the company/brand/product. Since SMM is no longer fringe, it has started to blend into the core marketing campaign strategies which is why I think you’ve seen the scope expand. That and the fact that marketing budgets have not been expanding in proporation with revenues. More and more employees are moving into jack-off-all-trades type roles out of fiscal necessity.

  3. Kristin Dziadul

    I actually manage all the social media channels and do all the extra tasks you described above, but my company (Backupify) appropriately titled me ‘Inbound Marketing Analyst.’ Not only do I manage Twitter, Facebook, LinkedIn and YouTube messages, but I also blog twice a day every day for the company, use a very metrics-driven approach to all activities, developed an entire marketing plan along with a presentation to show to our board, work on screencasts and upcoming webinars, among many other activities.

    Before joining Backupify I built up my own personal brand using these exact same channels, proving to my company that I knew how to do this and could transfer my skills over to the company. It’s a very exciting place to be, as social media is evolving, and all ‘social media managers’ alike are learning this niche job at the same time.

    Great article, thanks for inviting comments!

    Kristin Dziadul
    Inbound Marketing Analyst
    Backupify

  4. Peter Munnerlyn

    Great article Jacob! I am a social media coordinator for a t-shirt embroidery/custom screen printing company called C.C. Creations. This is my second week here and have learned so much! I do have one question. In your opinion, what is the most effective location-based app for promoting a small/mid-sized business?

    Thanks!