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Strategic Consultant with HYPE Innovation, helping enterprises get more value from their innovation programs. Firm believer in the concept of jobs-to-be-done, which stresses the importance of understanding customers' wants and needs. Also sports a 2:57 marathon PR. Dad to two awesome kids.

2 responses to “iPad’s Climb Up the Disruptive Innovation Cycle”

  1. Vijay Kumar

    Interesting! As a humble student of disruption, the Apple Apps ecosystem has ‘locked in’ customers who are not going to throw away their hundred dollars worth of investment into apps. The fundamental point here is that competitors need to battle Apple’s products on two fronts

    1) their momentum and head-start in the disruptive field
    2) customers lock-in for apps

    In my opinion, Apple has got both aspects of competition locked up and to summarize Porter’s view on competition, they are ‘difficult to imitate, substitute and compete with, don’t need others for survival, and is needed by others strongly’ in view of the ‘lock-in’.

    This is thus a bloody red sea. For competition to beat Apple, they have to generate a brand new value added market. This is often misconstrued as providing an alternative to the ‘tablet’ or ‘touch smartphone’ experience.

    The firm which would eventually slay the dragon would be one that innovates on what I think is a fast growing achilles heal of the iOS system, which is interface. The dated app-centric interface of Apple’s touch products are functional, but can be sub-planted by any tech company willing to give a more natural, dynamic feel to the design.

    Watch out for Microsoft. I am not a fan, but their “Active Tile” concept in the upcoming Windows Phone 7 is very refreshing. If Microsoft screws up, it would still provide a base concept for competitors to work on, and Apple would take some time in restructuring its interface as its ecosystem is like a modern tech silo, hampering good flow of information between apps.

    - Vijay

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