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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

2 responses to “Facebook: The Greatest CRM Platform in the World?”

  1. Matthew Haigh

    Like this idea. I wonder if some kind of broker – interfacing Facebook and LinkedIn could update CRM data. I think the solution has to be autonomous and require the minimum of user ‘time’ to get it to work – but I really like the notion of using socila networks to augment company operations.

  2. Matt

    And facecrm .com is for sale. Look me up on whois.