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EVP Sales of MindTouch. Mark has advised many start ups including a social networking site that was sold to Barry Diller's IAC.  Before joining MindTouch, Mark led global sales efforts as an Executive Vice President for a publicly traded company, headed sales efforts for a technology division of AT Kearney and EDS, and served as Vice President of Sales and Marketing for a Singapore based corporation. Mark blogs at Seek Omega

2 responses to “The Art of the Enterprise: Marketing Shrugged”

  1. jrosenberg

    Here at Novell, we’ve begun using a similar SaaS solution – Sugar – for our CRM needs. As we’ve been building out our Appliance Program, this solution has been essential in helping us develop our pipeline. This open source solution has provided us with the functionality we need at a very good price.

  2. Mark Fidelman

    SugarCRM is a great company. I Highly recommend them. If you decide to try them, please let them know I sent you :-)