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EVP Sales of MindTouch. Mark has advised many start ups including a social networking site that was sold to Barry Diller's IAC.  Before joining MindTouch, Mark led global sales efforts as an Executive Vice President for a publicly traded company, headed sales efforts for a technology division of AT Kearney and EDS, and served as Vice President of Sales and Marketing for a Singapore based corporation. Mark blogs at Seek Omega

8 responses to “What Enterprise 2.0 vendors can learn from FourSquare”

  1. dahowlett

    if i’ve understood you correctly what you are suggesting sounds fine in theory but i’d prefer solutions like Spigit which do a very good job of surfacing peer reviewed ideas but using algorithms that avoid the inevitable gaming problem.

  2. Graeme Thickins

    Great idea, Mark – but it’d never work. When the CEOs see the mayors getting more followers than they have, they’d fire their asses.

  3. Mark Fidelman

    I agree that Spigit is a good solution for surfacing ideas, but it’s not the only solution. I also believe that a “Mayor” concept for the corporation has legs. Corporate Mayors already exist. They are the go to people in their departments.
    What I am advocating is to create additional motivation for would-be Mayors by creating an environment that encourages knowledge sharing.

  4. Mark Fidelman

    Graeme – LOL. Unfortunately you may be right. Insecure Execs will attempt to shut down popular Mayors. Let’s start with companies that are a little more E2.0 evolved :-)