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Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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3 responses to “On Paywalls, Search and the Risk of Irrelevance”

  1. M Freitas

    There’s always the freemium option – content is still free but for those returning users a monthly nominal fee can be used to offer something that will benefit them – without cutting access to content for others.

    For example on Geekzone will offer a subscription service that allows users to turn ads completely – not even the Ad Manager code is loaded. The only scripts loaded are Google Analytics and Chartbeat.

    This makes for extremely light and fast pages, which geek users in general love – obviously some will just use ad blockers, but some will recognise this as a benefit and pay for it.

  2. Ben Kepes

    Fair comment Mauricio. I guess my point is that, with a blocking paywall in place, people won’t even find the content. This particular site seems to have concerns around Google “using” it’s content for its own gain – a bit of a conspiracist theory IMHO

  3. Lawyer Christchurch

    The current economic situation the world is experiencing doesn’t help the second model much at all…