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2x startup Founder & CEO who has gone to the Dark Side of VC. His first company, BuildOnline was sold in 2005, his second, Koral was acquired by Salesforce.com and became known as Salesforce Content, while Mark served as VP Product Management. In 2007 Mark joined GRP Partners in 2007 as a General Partner.  He focuses on early-stage technology companies, usually looking at Series A investment, and blogs at the aptly titled Both Sides of the Table.

One response to “Product Design for Iterative Processes”

  1. Ajay Agrawal

    I fully agree with Mark that we as software architects get too much carried away with producing ‘nice’ designs instead of designs that the users will use ‘willingly’.

    Early in my career, learning from a few costly mistakes involving several re-works, I now very strongly encourage my team leaders to invlove the end users at an early stage of the software development to validate the usability factor of their designs and improve upon it. This gets the ‘buy-in’ of the users early and also saves us a lot of re-work.