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Principal of Chess Media Group, a social business consultancy. Jacob works with mid and enterprise organizations on developing customer and employee engagement strategies. He is also the co-author of Twittfaced, a social media 101 book for business. Jacob authors a Social CRM and Enterprise 2.0 blog.

4 responses to “Forrester to Analysts that Have Their Own Blogs: Umm, No”

  1. bennyshaviv

    as a business owner and potential customer – its not very appealing to me. People like to listen to real people, that is what blogging is about. If I wanted the official view of any company – I’d contact their PR department. I think that Forester are going to take an image hit over this as well as lose out on new business generation in the long term. If I am a customer of one of their competitors and a blog reader, I would still read the independent blogs of the forrester analysts and it might entice me to consider the alternative with forrester. Not so for reading a washed & starched corporate blog.

    Benny
    bennyshaviv.com

  2. Like Media, Research Needs to Be Social, Too – GigaOM

    [..] an “Epic E2.0 Fail” while CloudAve blogger Jacob Morgansaid it was“the corporate research equivalent of suicide.” [..]

  3. Why Forrester Made The Right Call About Employee Blogs | BrandSavant

    [..] . Probably won’t get too many arguments from the chattering classes on Twitter there. Most of thecomments against Forrester’s decisionlist a bunch of “personal branding” reasons, but a company has every right to insist on an employee’s full attention, just as it is every employee’s right to move on when their desire for a personal brand grows stronger than their desire to build someone else’s brand. Critics of Forrester’s move point to their loss of Charlene Li and Jeremiah Owyang, but those anecdotes are not representative of the analyst industry as a whole. [..]

  4. Paul Papadimitriou » That Which Gives Light

    [..] Forrester To Analysts That Have Their Own Blogs: Umm, No [..]