Everyone knows that professional conference goers like myself attend events not to listen to presentations, not to network but to collect schwag. Over the past couple of years I’ve done fairly well collecting tech t-shirts and I decided to create a weekly series critiquing tech companies t-shirt offerings in the expectation that a company with a great t-shirt is a prime candidate to have a great product also. Click here to see the series.
If you’d like your t-shirt reviewed, flick me an email to arrange things. The judges decision is, of course, final and very little correspondence will be entered into (perhaps).
At the Enterprise 2.0 conference last year in San Francisco, the chaps from ThoughtFarmer we’re very vocal in their promotion of their new, hot-of-the-press t-shirts.
Always one to take up an offer, and impressed by a presentation given by Bevin Hernandez of Penn State University who sang the praises of the ThoughtFarmer offering, I flicked the guys a message and offered to trial a t-shirt.
Hot
- Brown is good, way more interesting than black and more practical than white
- The print is understated and not garish
- The t-shirt is made by American Apparel – using ethical manufacturing in a first world location (well Los Angeles but almost first world)
- Natural fabrics are best – this is 100% cotton
Not
- I was promised that the tee was “slimming” – my wife reports no huge different between my appearance in this shirt and any other shirt

Hi Ben,
The shirt must be worn for three weeks to see the promised results. You might be tempted to remove it at night or for washing, but this will only delay the slimming effect.
Under certain circumstances, time-to-slimming can be reduced. For example, we’ve noticed that streaking across the stage at a large IT conference with nothing but the ThoughtFarmer shirt can knock a week off the 3-week program.
Finally, DO NOT EAT the shirt. Although it is 100% natural and low-cal, the texture renders it unsuitable for consumption.
Faithfully yours,
Chris
Chris – it’ll take more than a tshirt for me to streak at my next conference… a suitable amount we can negotiate offline