Brand vs. Quality. Which Would You Pay For? – I asked recently, making the case that “trusted old brands” like HP are producing inferior quality, while formerly “no-name cheapo” component maker ASUS is becoming a household name. They are basically doing what Honda, Toyota (and now the Koreans) did to the car business.
Sure, ASUS rode a good wave becoming the leading netbook-maker, but they are not stopping there. First it was price, then performance, reliability – now it’s design.
“We are looking forward to leading the PC industry into a new era of thought behind computer design,” said ASUS chairman Jonney Shih, after unveiling four new computers at the event. At one point, Shih seemed to allude to Apple as a role model, saying that an overriding focus on design has been the domain of one company in the industry. (Source: TechFlash)
Now, who’s “the Brand”?