At the start of 2011 a number of things are happening in the market, and particularly the UK, that mean Cloud Computing is at an important inflection point. The Cloud is about to become a mainstream approach to be considered not just by CIOs, IT departments of larger companies and the tech savvy early adopters, but for the average business woman and man in the street too. They are on the receiving end of some significant new marketing of the Cloud topic, but as usual with our IT industry, we are too steeped in our own jargon and hype, and that makes us lousy at getting the message across in business terms. Let me try and explain.
(Cross-posted @ Business Two Zero)