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Browse: Home / Hutch Carpenter

Hutch Carpenter

Hutch Carpenter

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VP of Product at Spigit. Father of two young 'uns who misses running marathons. Living in San Francisco, CA, Hutch blogs @  I'm Not Actually a Geek.

What do you mean customers don’t know what they want?

What do you mean customers don’t know what they want?

By Hutch Carpenter on March 4, 2013

If I’d asked customers what they want, they’d have said more convenience and relevance. Look familiar? I’ve riffed on that Henry Ford quote about faster horses, yada, yada. It’s not too far off from what customers would theoretically have been seeking in faster horses. I altered that quote to fit a modern day phenomenon: 3D [...]

Posted in Featured Posts, Trends & Concepts | Tagged 3d printing, google, Henry Ford, jobs to be done, jtbd, MakerBot Industries, mba | 1 Response

Finding opportunities to unseat incumbents

Finding opportunities to unseat incumbents

By Hutch Carpenter on January 30, 2013

On Quora, this question was asked: Competition: How do you assess the value of a new product or service vs an incumbent’s? Is there a starting set of criteria? eg. price, quantity provided, ease of use, breadth and so on. I’m thinking specifically of a product to supply financial news and information and prices. What [...]

Posted in Featured Posts, Trends & Concepts | Tagged innovation, mba

A Method for Applying Jobs-to-Be-Done to Product and Service Design

A Method for Applying Jobs-to-Be-Done to Product and Service Design

By Hutch Carpenter on January 15, 2013

Say you’re designing something new for a product or service. Of course, you have your own ideas for what to do. But, how informed are you really about what is needed? This is a question I faced in thinking about game mechanics used in a social platform. A common product approach is to work up [...]

Posted in Featured Posts, Trends & Concepts | Tagged design thinking, game mechanics, Gamification, innovation, jobs to be done, jtbd, mba, Product Management, Ranking

What’s your view on customers’ value to innovation?

What’s your view on customers’ value to innovation?

By Hutch Carpenter on July 27, 2012

More and more, customer-centricity is becoming a thing. As in, an increasingly important philosophy to companies in managing day-to-day and even longer term planning. In comes in different forms: design thinking, social CRM, service-dominant logic, value co-creation. But it’s not pervasive at this point. Companies still are spotty on how much they integrate customers into their processes. [...]

Posted in Business, Featured Posts | Tagged customer centricity, customer insights, customers, innovation, mba, voc, Voice of the Customer | 1 Response

Tweets Offer Little Value in Understanding Customer Needs

Tweets Offer Little Value in Understanding Customer Needs

By Hutch Carpenter on June 5, 2012

Social media. A rich source of insight and opportunity for companies. Why, it’s an article of faith that customers are talking…on their terms…where they want. So get out there and learn from them! See what this IBM executive says:

Posted in Application Software, Featured Posts, Trends & Concepts | Tagged college savings, customer insights, google, jobs to be done, mba, Online Communities, social media, Social network, twitter

Jobs-to-be-done’s place in a customer-centric organization

Jobs-to-be-done’s place in a customer-centric organization

By Hutch Carpenter on May 16, 2012

On Twitter, I asked this question: When firms talk about being customer-centric today, what are they actually *doing*? FB page? Reacting to tweets? Sentiment analysis? #scrm — Hutch Carpenter (@bhc3) May 15, 2012 I asked it, as I had a conversation in recent days with a fellow from a large corporate. Customer-centricity was recently adopted [...]

Posted in Enterprise, Featured Posts | Tagged customer centricity, jobs to be done, mba, product development, Product Management

Do big companies need a ‘slow development’ movement?

Do big companies need a ‘slow development’ movement?

By Hutch Carpenter on May 4, 2012

Read this comment by George Ciardi from a discussion about why products fail in the Market Research Group on LinkedIn: While proper research could certainly be part of the blame for the failure of some new products, I also see the realities of business pressures to launch “no matter what the research says”. Most companies [...]

Posted in Business | Tagged jobs to be done

Bell Labs Created Our Digital World. What They Teach Us about Innovation.

Bell Labs Created Our Digital World. What They Teach Us about Innovation.

By Hutch Carpenter on April 16, 2012

What do these following crucial, society-altering innovations have in common? Transistors Silicon-based semiconductors Mobile communication Lasers Solar cells UNIX operating system Information theory (link) They all have origins in the amazing Idea Factory, AT&T’s Bell Labs. I’ve had a chance to learn about Bell Labs via Jon Gertner’s new book, The Idea Factory: Bell Labs and [...]

Posted in Featured Posts, Trends & Concepts | Tagged bell labs, geek, information theory, innovation, mba, semiconductors

10 Questions about Innovation Management

10 Questions about Innovation Management

By Hutch Carpenter on March 13, 2012

In a recent edition of Product Management Talk radio, I had the opportunity to speak on the topic, Expanding the Innovation Pie, along with Prabhakar Gopalan,corporate strategist at Dell. The show lasted an hour, and will be available as a podcast. In preparation for the show, host Cindy Solomonasked me to answer ten questions about innovation management. Those questions, and my [...]

Posted in Featured Posts, Trends & Concepts | Tagged innovation, innovation management | 2 Responses

It’s the Jobs-to-Be-Done, Stupid!

It’s the Jobs-to-Be-Done, Stupid!

By Hutch Carpenter on February 17, 2012

I do product management for Spigit. I’ve done product management for other companies as well. And let me tell you, the easiest thing in the world is to fall into the trap of focusing on how customers are using your product. Product forms your relationship with customers. It’s how you know them. They will tell [...]

Posted in Business, Featured Posts, Technology | Tagged camera, customers, innovation, jobs to be done, mba, smart phone, Television | 2 Responses

On the Utility of Thinking in Terms of Jobs-to-Be-Done

On the Utility of Thinking in Terms of Jobs-to-Be-Done

By Hutch Carpenter on February 1, 2012

 In a recent post examining the future of retail, I used the jobs-to-be-done approach to break down the industry. And I’ve been using it more in other ways. It’s quite useful as a basis for innovation. The premise of the jobs-to-be-done approach is that it provides a much better basis for innovation. The focus is [...]

Posted in Trends & Concepts | Tagged innovation, jobs to be done, mba

5 Social Business Truths

5 Social Business Truths

By Hutch Carpenter on January 23, 2012

Meritocracy trumps hierarchy: Companies don’t get a “pass” on Wall Street or the London Exchange becauswe they’re been around way before new companies. Political candidates aren’t immune from beingf being upended when they don’t perform. Why should work be any different? Companies that focus on the meritocracy are focused on growth. Those that pay too much attention [...]

Posted in Featured Posts, Trends & Concepts | Tagged enterprise 2.0, mba, Social Business

Four Innovation Insights Customers Provide

Four Innovation Insights Customers Provide

By Hutch Carpenter on December 19, 2011

Customers, properly, have been having a renaissance of sorts in terms of business thinking. Peter Drucker famously espoused a very customer-centric business philosophy. Nowadays, social CRM represents the return of a customer-first orientation. Last year, Altimeter published the 18 use cases of social CRM. Included in those use cases were several that relate to innovation. [...]

Posted in Enterprise, Featured Posts, Trends & Concepts | Tagged customers, innovation, jobs to be done, mba, Social CRM

Innovation Culture Eats R&D for Breakfast

Innovation Culture Eats R&D for Breakfast

By Hutch Carpenter on October 27, 2011

Research and development is a mainstay of the innovation strategy for companies. And with good reason. R&D can invent new products and technologies that redefine markets. Think electricity, telephones, airplanes, semiconductors, the Internet. R&D can pave the way for whole new industries. Exciting, for sure! But there’s a problem. Too many companies treat R&D as [...]

Posted in Featured Posts, Trends & Concepts | Tagged amazon, Apple, blog, booz, culture, customers, jeff bezos, R&D, steve jobs, Y Combinator | 4 Responses

Hype Cycle for Emerging Technologies 2011: Idea Management Enlightenment

Hype Cycle for Emerging Technologies 2011: Idea Management Enlightenment

By Hutch Carpenter on August 12, 2011

We’re movin’ on up…. Last year, Gartner released its Hype Cycle for Emerging Technologies 2010. Idea Management, included in the analysis, was placed at the latter part of the Trough of Disillusionment. Tough name, although not as dire as it sounds. Rather, a transitional stage in the market evolution of a technology. Still, that part [...]

Posted in Enterprise, Featured Posts, Trends & Concepts | Tagged blog, gartner, hype cycle, idea management

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