Social CRM – the new rules
There are changes underway across the worlds of social media marketing, social media applied inside business (what some people would call enterprise 2.0) and where these tools connect (or not) to the business processes in (Cloud based) CRM and ERP systems. Products like Salesforce are adding Chatter, and Twitter connectivity. Enterprise 2.0 tools that started [...]
Is the Cloud term an asset or just marketing hype?
A few things came together for me this week around the Cloud term. I spent time with one of my best customers discussing online accounting, what we should do to improve the product we represent in the UK, and how we should position to beat the incumbent in the small business market, Sage. But the [...]
Should you put "guru" or "thought leader" in your Twitter bio?
I’m a Twitter fan from the early days (which is only about 3 years – streuth!). For me it’s a key source of trusted information, a communication mechanism, and an important way for me to extend my various, overlapping networks of interest (amongst several other things). In recent weeks I’ve seen tweets from people worrying [...]
Shift Happens! revisited
Way back in August 2006 a teacher called Karl Fisch at Arapahoe High School in Centennial, Colorado, USA created an 8 minute PowerPoint presentation with some music. It aimed to highlight the rate of change of the world we live in, and remixed content from David Warlick, Thomas Friedman, Ian Jukes, Ray Kurzweil and others. [...]
2.0 Adoption Warfare – can military tactics help?
A few weeks ago, as part of Social Media Week, Alan Patrick and I ran the very well received Social Media in Enterprise event (which we’ll run again!). It provided 8 different perspectives on collaboration in the enterprise using the new tools. Amongst the many issues raised in a night of some great discussion and [...]
The SaaS applications wiki – open for business
Over on AccountingWEB’s forums (you need an AWEB account to log in, but it’s free) there have been some heavy exchanges discussing the barriers to adoption of Cloud solutions by accountants in practice in the UK. I found it interesting, but sadly the dialogue has been too vendor driven, with plenty of verbiage from the [...]
In Search of the Obvious – cutting through the marketing mess
When I first tweeted that Jack Trout‘s new book “In Search of the Obvious” had arrived from Amazon, my mate @euan suggested his (excellent) blog is actually easy to find. He called it “The Obvious” because when he started writing about the application of new technology and social media in organizations, he felt that, actually, [...]
Social Media in the Enterprise – event report pt 2 of 2
Yesterday I blogged part 1 of my report on the Social Media in the Enterprise event that Alan Patrick and I cooked up (at Tuttle) to inject some enterprise related content in to this week’s “London Social Media Week“. We had 8 speakers (originally 10, but Will McInnes of NixonMcInnes had travel problems, and Dr [...]
Social Media in the Enterprise – event report pt 1 of 2
I blogged that Alan Patrick and I were running the only enterprise related event as part of this week’s “London Social Media Week“. Considering we only had the idea a week last Friday at Tuttle, and only promoted the thing with a few tweets, I’m both impressed and surprised that we had around 50 attendees [...]
Is the iPad a big iPod or is it the new Newton?
The first thing I’ve got to say is the title of this post was supplied in a tweet from Alan Patrick (@freecloud), but it perfectly encapsulates the controversy going on in the geek world around the new Apple tablet device announced on Wednesday. Is it going to be as successful and “game changing” like the [...]
Successful presentations? – go back to basics
Some of us of a certain age come from a time when presentations weren’t created directly on the PC (or Mac) with PowerPoint (or Keynote), or with cool new online tools like Prezi. Back then before laptop PCs and low cost flash drives, if there was plenty of money in the marketing budget, and the [...]
EuroCloud UK members making sense of Cloud standards and security
The newly formed EuroCloud UK group held their first member meeting a week ago at the Thistle City Barbican Hotel – a panel led group discussion on Cloud standards and security. Chaired by Phil Wainewright, the panel experts were Dr. Guy Bunker, independent consultant and blogger, formerly Symantec’s chief scientist and co-author of ENISA‘s cloud [...]
Social Media in Enterprises – the Elephant in the Ecosystem
What is it? As our contribution to London Social Media Week we are putting on Social Media in Enterprises on Tuesday Feb 2nd from 6 till 9pm at the Cass Business School in London (map is over here). Why? Well, at Tuttle last Friday Alan Patrick and I realised that there was no event for [...]
Does a picture paint a thousand words?
I’ve been spending a lot of time in the last few weeks thinking about the basics of presentations combined with how you get the positioning and messaging for your product right. To help I’ve been reading Jack Trout‘s In Search of the Obvious, a marketing book which is all about making sure you focus your [...]
Thingamy with ESME points to where enterprise 2.0 is heading
Yesterday I got the “lowdown” on how Thingamy, which Sigurd Rinde describes as a “Work Processor”, has just been connected to ESME, the microsharing and collaboration platform. I believe the combination is a big step forward for Sig’s solution, as well as representing one of several approaches that signpost the direction of enterprise 2.0, or [...]