David Terrar
David heads up D2C, a consulting firm which provides business and social media consulting as well as advising on Cloud based solutions for accounting, content, collaboration, and web publishing. He is Chair of the UK's Intellect Software as a Service Group, a director of EuroCloud UK, on the governance board of the Cloud Industry Forum and a regular speaker at social media and Cloud Computing events including chairing London's Cloud Computing World Forum in 2009, 2010 and 2011. He has been appointed to the governance board of the Cloud Industry Forum. David organizes London Wiki Wednesdays, was one of the founders of CreativeCoffee Club and was part of the team that started Amplified (the Network of Networks).
Salesforce shows the future of enterprise collaboration – but have they got the branding right?
A month ago on Monday 7 December I was sitting in the London version of the CloudForce2 Partner Summit, and then stricken by a virus overnight, I watched Marc Benioff livestreamed for the 2 hours and 15 minutes of his keynote in the general customer session on the following day. It sounds like he did [...]
Can Cloud vendors move beyond the terminology debate?
I recently mentioned Richard Messik’s great post castigating Cloud vendors on their jargon overload in the panel discussions at Softworld back in October. Over on AccountingWEB there has been some vigorous debate around the Cloud issues in discussion threads on whether accountants should be talking to their clients about Cloud Computing, the business case for [...]
Does AccountingWEB get SaaS?
Let me start this post by saying I’m a big fan of AccountingWEB (in the UK, I don’t particularly follow the US edition). For the accountants in business and in practice or anyone interested in the sector it’s one of the key resources to read – they cover everything from tax to technology, but it’s [...]
Connective intelligence on politics and news at #1pound40
Last Wednesday was the latest incarnation of Amplified, the network of networks that a group of us started last year, and which has grown and evolved in to a grass roots, non-profit movement of likeminded practitioners in many fields connected together by the social media topic. The £1.40 Unconference, was hosted in excellent surroundings at [...]
Build the Brand or the Business? – O2 and BT
When it comes to the real principles of marketing I’ve always been guided by Al Ries and Jack Trout. Their books like Positioning, Marketing Warfare, or The 22 Immutable Laws Of Marketing are essential reading. Even though some of the material is over 20 years old, it’s still perfectly valid in today’s market. Jump in [...]
Swiss Re – One of the Smart Companies
On Monday In Zurich during SOMESSO‘s Web 2.0 University™ based masterclass delivered by Jim Benson, one of the attendees related her company’s adoption of Social Media. I was soaking up the material and offering Jim a little help, as we have just started to represent Hinchcliffe and Web 2.0 University™ in the UK. One of [...]
Will EuroCloud Provide Some Clarity and Direction?
One of my recent “quotes of the week” was Lord Puttnam’s excellent: “Technology can only serve as a bridge, never as a destination.” In recent weeks there has been plenty of activity around the Cloud Computing bridge with way too much emphasis on jargon and technicalities. The Intellect SaaS Group has started and is just [...]
Is Cloud Computing at an Inflection Point in the UK Market?
Something is very definitely happening in the Cloud. There are too many initiatives together in the UK this month to be mere coincidence, so it’s my belief that the topic might not be on the verge of going completely mainstream, but it definitely is at an inflection point and about to break out of what [...]
