Joel York
Internet software executive and popular cloud blogger at Chaotic Flow, B2B Marketing Strategy, and Cloud Ave, Joel is well known for his work in SaaS business models, sales and marketing strategy, and financial metrics. Professionally, he has managed global sales and marketing organizations serving over 50 countries, including local offices in the United States, United Kingdom, Germany, Israel, and India. He holds degrees in physics from Caltech and Cornell and received his MBA from the University of Chicago.
Joel York is currently VP Marketing at Meltwater Group and Principal at the Internet startup consulting firm affinitos.
Cloudburst Expected on Wall Street | Xignite Raises $10M
When not moonlighting at Chaotic Flow and Cloud Ave, I’ve been toiling away at Xignite for the better part of the last three years, and I’m happy to announce that the company has successfully closed $10 million in B round funding. The round was led by of Starvest Partners‘ Deborah Farrington who is #77 on [...]
Cloud Strategy for Financial Markets and Exchanges
The three largest US exchanges, NASDAQ, NYSE and CME Group have all recently announced significant cloud initiatives, but financial markets as a group have been slow to get on the cloud bandwagon. Too slow given the potential benefits to their customers and their own needs to increase revenue, market transparency and competitive advantage.
What is SaaS? | Software-as-a-Service Myopia
It seems a little late in the game for me to be asking a question like “What is SaaS?” But, I’ve always harbored a few embarrassing little secrets on the subject and I think it’s time I came clean. There is a classic Harvard Business School case study called Marketing Myopia by Theodore Levitt that [...]
B2B Blog Strategy | Ten Be’s of The Best B2B Blogs
Blogging is one of the easiest, cheapest and most effective ways to engage the New Breed of B2B Buyer, yet so many B2B blogs miss the mark. Here are ten “be’s” of the best b2b blogs. It isn’t the first top ten list of best B2B blog secrets, and no doubt it will not be [...]
Customer Self-Service | The Holy Grail of SaaS
One hundred percent customer self-service is the holy grail of SaaS. Everyone looks for it, but it is never found. Even if your product is simple enough to provide complete self-service purchase, you are unlikely to get away with complete self-service support, because you can’t hang unhappy customer’s out to dry or you will ruin [...]
B2B Sales | The New Breed of B2B Buyer Series Part 3
The new breed of B2B buyer and B2B sales rep are engaged in an information arms race. Today’s B2B sales rep that fails to become a trusted adviser is at best irritating and at worst irrelevant.
The Blurry B2B Buying Process | New Breed of B2B Buyer #2
The new breed of B2B buyer remains elusive throughout the B2B buying process, blurring in and out of focus and engaging directly with sales only when there is clear value to be gained.
NASDAQ OMX Serves Big Historical Stock Data from the Cloud
Every day automated trading creates mountains of historical stock data that traders must store and manage for trade execution, compliance, and modeling trading strategies. You’d think it would all be on the cloud already, but it isn’t.
The New Breed of B2B Buyer
A new breed of B2B buyer has arisen, a species that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors.
SaaS Benchmarks | Acquisition Cost and Churn Challenges
What is a typical churn rate for SaaS? What is a good time frame to recover CAC? As SaaS companies mature, high quality SaaS benchmark studies are appearing.
Cloud Channel Challenges – SaaS Channel Compensation
The SaaS subscription model shifts risk from the customer to the vendor. Shifting risk back onto SaaS channel partners can put them between a rock and hard place.
SaaS Best Practices | SaaS Inside Sales Benchmark Report
The BridgeGroup recently surveyed 115 North American technology companies with a special focus on SaaS inside sales metrics and sales compensation for SaaS companies. As SaaS sales organization, metrics and compensation have all been recent topics here at Chaotic Flow, and since it’s always best practice to test theory with reality, I thought I’d share [...]
SaaS Startup Strategy – Three SaaS Sales Models
Choosing the right go-to-market sales model for your SaaS startup can be a make it or break it decision. Choose right and you grow smoothly from seed funding to A round to B round and beyond. Choose wrong and you spend precious cycles chasing your tail as cash runs out. While most B2B SaaS startups [...]
The Financial Services IT Crush: Too Much Data, Too Many Apps, Too Little Time
Financial services IT departments are experiencing quantum leaps in data volume and application complexity. The cloud in all its flavors: SaaS, PaaS and IaaS, public and private, offers the most promising refuge.
Saving Time vs. Saving Money on the Cloud
Cloud computing promises to help businesses do things better, faster and cheaper. However, when presented the choice of doing things better and faster versus doing things cheaper, competitive growing businesses consistently choose time over money.
