Mark Fidelman
EVP Sales of MindTouch. Mark has advised many start ups including a social networking site that was sold to Barry Diller's IAC. Before joining MindTouch, Mark led global sales efforts as an Executive Vice President for a publicly traded company, headed sales efforts for a technology division of AT Kearney and EDS, and served as Vice President of Sales and Marketing for a Singapore based corporation. Mark blogs at Seek Omega
The Most Influential People in Performance Marketing (infographic)
The Performance Marketing industry has come under fire for a series of incidents that have tarred the industry. An important industry that can make or break your company. The community has a range of people from the slick evangelist to the online marketing champion. Sometimes it’s difficult to distinguish who is who. According to the [...]
Employees must Occupy the Board Room and Demand to be Social
They were not incompetent or anything; they had simply broken more pumps in the last year than any previous year the engineers could remember. Not the inexpensive kind, but the large 200 horsepower, $22,000 pumps used in geothermal power plants; each blew up in a succession of preventable blunders. But then it got worse. They [...]
Steve Jobs THINK DIFFERENT – a Visual Tribute
Saddened by the loss of an individual who has brought great joy and anticipation back into our lives. He’s the only individual I know of where millions of people tune into his product announcements. He’s earned that level of attention by bringing to market products that create emotional bonds with the owner. So, out of [...]
The Secret to Virgin America’s Social Business Success (infographic comparison)
Want to know what it might feel like if an airline actually treated its customers like friends? Not a superficial, phony performance marked by fake smiles and fake actors (think the aviation version of the Truman Show). But an airline that runs its business by listening, supporting and doing what’s best for its customers. Instead, [...]
The Most Successful 9/11 Social Advocacy Movement Ever and How They Did It
It’s not in character for these advocates to boast, which is appropriate, really, for the cause they are supporting leaves little to boast about. They could of course, if they were the bragging type, brag about the 300,000 Facebook fans they acquired in just 70 days; or the one million unique visitors to their 911day.org [...]
This CEO Isn’t Afraid to Take on Jive Software or Salesforce.com
Yammer thrives. The herd mentality around the enterprise activity stream is driving its competitors to emulate their every move. Jive’s done it. So has Salesforce.com, SocialText, Newsgator, Moxie Software and IBM Connections. From the Fortune 500 to the Fortuneless company of one, the activity stream is supplanting email for many forms of business communication. What’s [...]
Sorry Gartner, Here’s the Real Magic Quadrant for SCRM
To understand what Social Customer Relationship Management (SCRM) is, we have to start with a clear definition. The definition must be clearly articulated and easily understood by individuals in the industry. In the Magic Quadrant for Social CRM, Gartner writes, “Social CRM applications need to be far more customer-centric than more-traditional CRM applications. Without benefits [...]
THE SOCIAL PHD: 9 Sure Fire Ways to Become a Social Business (Video)
We were able to assemble a powerful cast of experts to give the rest of us advice on becoming a Social Business. But we did it with one catch. We asked these 9 experts to do it in under 60 seconds. Thank you Robert Lavigne for essentially doing all of the video, post production and [...]
Want to Meet One of the Most Social People in Social Business?
There are others with more followers, others with more Klout, others that tweet more, others that have written a book. Others that are more popular, others with more buzz, others that run bigger communities and others with larger networks. But none that have a multi-channel, multi-category social dominance like Tristan Bishop. If you only followed [...]
REVEALED: The Secret To Accenture’s Social Business Adoption Success (Hint: It’s Gamification)
There are a few sensations in life that manage to thrust us into action, or provoke us to work without a motive. Sensations so powerful that we fall victim to a form of altruistic amnesia. We’re driven by its hidden motivational forces and we forget the benefits are for someone else. In short, neither lack [...]
Want to See the Future of Social Business?
TweetThere are executives who are social and there are executives who are anti-social. There are executives who do social well and executives that don’t. Some claim to be leading social organizations, and there are those that boast that they are not. There are executives who have thousands of followers, and there are executives that have [...]
Is Dell the World’s Most Social Company? (Scorecard)
“What the heck are you doing?” Yet the language was probably a little more colorful. Three days after the launch of Chief Blogger Lionel Menchaca’s blog, all hell broke loose. Several people within Dell were upset with him for linking to Engadget story about exploding laptops. But Menchaca wasn’t worried about being fired. He had [...]
Is Social the new DotCom?
The term “Social” followed by any noun is exploding into the business lexicon. And it’s beginning to feel like the fairy tale that was the dot com era. Fueled by the Viagra of VC cash, many start-ups had enormous capital, enormous confidence and stiff valuations to match. The motto “get big fast” was the prescribed [...]
Why Microsoft is 3X Better than Apple for Customer Support
Tweet The Apple versus Microsoft product debate has been a constant, four decade campaign. There are proponents on both sides. While recently Apple has emerged the trendier of the two, does having trendier products translate into superior customer support? In the last few months I have met with both the Apple and Microsoft teams in [...]
Sorry Facebook, Here’s Why Google+ Plus is Better
By Mark Fidelman on July 11, 2011
Zuckerberg is a man so certain of the success of his quest that he can afford to ignore the latest attempt by Google to disrupt the social space. He displays a confidence similar to a card shark who has devoted a prodigious effort in studying every possible move by his competitors. And who now feels [...]
Posted in Application Software, Featured Posts | Tagged commentary, enterprise 2.0, facebook, google, google plus, LivingSocial, skype | 5 Responses