Steve Mann
Founder and CEO of AbleBrains, a firm that specializes in helping companies "get their juice back" so that they can go to market in a compelling, innovative and profitable fashion.
Prior to AbleBrains, Steve was a senior executive with SAP, leading some of the companies efforts in the mid-market, as well as leading their Customer Experience, Oracle Competitive Strategy, Social Media, Services Marketing & the Global Competitive and Market Intelligence teams.
He has been an EIR for BRM Capital as well as CA's product strategy lead for its Unicenter product line. He's held numerous technology and marketing positions throughout his career.
Can Marketo Give Marketers Some Cred?
Some of the EI’s took a briefing today from Jon Miller, Co-founder and VP of Marketing for Marketo. Jon briefed us on their new product – Revenue Cycle Explorer, which purports to be able to accurately analyze ROMI – your…
Léo Apotheker’s Ascension
Well there was a lot of jaw droppin over the announcement that Léo Apotheker is HP’s new CEO and that Ray Lane is joining the Board. Here’s all the analysis worth reading. It’s just that, well, hmmmm. I’m a Léo…
SUSE Linux Optimization for SAP Apps… Now?
There was a little blurb on internet.com a couple of days ago mentioning that Novell would be optimizing the SUSE Linux OS for SAP applications. Linux vendor Novell is releasing an optimized version of its SUSE Linux Enterprise Server tailored…
Failure Fridays
Someone very close to me is about to begin a very cool new gig. Its a role that most would love and in fact be envious of (I sure am – and will be blogging about it soon!). So this…
An Apple [Fill in the blank]. The New Black?
So…. this morning I got up to make some coffee but realized I forgot to buy some yesterday, No problem. I’ll just walk up the street to my local Starbucks. Its just past the morning rush so its relatively tame…
German User Groups Stepping Up The Pressure On SAP
The Frankfurter Allgemeine Zeitung notes that after the quarrelsome and strained relationship with former CEO Léo Apotheker, starting with but certainly not ending over proposed maintenance hikes, the SAP German User Group – DSAG is experiencing a better relationship with the SAP’s new co-CEO, Jim Snabe. What I gleaned from the article is that DSAG [...]
Oracle’s Influencer Relations: Mom Are We There Yet?
A fellow Enterprise Irregular posed this question to the EI’s relative to the maturity of the industry and the acceptance of bloggers @ Oracle Open World:Especially after the Workday session where 20 of us from small and large firms all…
Google Instant makes SEO Irrelevant? Who cares?
Steve Rubel makes an the argument that Google Instant will kill SEO because: Here’s what this [Google Instant] means: no two people will see the same web. Once a single search would do the trick – and everyone saw the…
Augmented Reality. Will it ever become a part of the marketing technology mix?
There was a lot of buzz about new visualization techniques back in 2009. About a year ago, Mashable posted on an Apple patent called Apple ID: [it] recognizes an object based on visuals (through the iPhone’s camera), a RFID reader or through GPS, and then fetches the data from related databases. I like to imagine [...]
Yes, Content Trumps SEO & Links But Get Your Technical House In Order
Bob Warfield, a fellow Enterprise Irregular writes a great post about how superior content trumps SEO and links as a means of driving traffic: For marketing, content trumps SEO and links back to your site. That’s not to say there is no value in SEO or links, just that if you have to choose or [...]
Finally, A Choice Modeling Primer
I bet you didn’t know that Choice Modeling was initially a psychological theory on how people choose foods they want to eat. I bet you didn’t know that economists picked it up to predict the choices consumers would make for goods and services. I bet you didn’t know that the first “business” application of a [...]
AbleAdvisory: Foursquare Halts Talks With Facebook, Completes Next Round
According to Kara Swisher, Foursquare is close to completing a funding deal with the Andressen Horowitz, the firm that "had publicly dissed the hot social location site and walked away from earlier talks.The last curve came with serious talks for Foursquare to be acquired by Facebook, which very close to happening–”one inch to the end [...]
What's Your Favorite Position?
Calm Down!!!! Here’s an excerpt from Chapter 5 of Storming the Castle, in which we’re discussing what it takes to create powerful positioning and the first steps for initial market entry. As always comments are more than welcome. We’re onto the fifth major milestone in our customer-centric GTM quest — Initial Market Penetration. But before [...]
AbleAdvisory: A 60 Minute Marketing Conference!
This is kinda cool. David Meerman Scott talks about the Influencer Project. Its a lineup of 60 thought leaders in the Digital influence/marketing space. Each speaker gets just 60 seconds to talk. That’s right, what a great exercise… distilling your massive Powerpoint presentation down to 60 seconds of bottom line speak! Oh the conference is [...]
Where's the Personalization in the Enterprise Software Buying Experience?
Can someone please point me to all those great personalized B2B web sites? You know the ones… they kinda ask you as you hit the home page who you are, gather some basic demographics/firmographics and then proceed to customize the content experience for you so you’re more likely to find what you need. I [...]
