Three Ways to Use Linkedin for Social Sales
I’m a big fan of Linkedin, I use it several times a week and when I announce what I’m working on (which I will do within a few days) it will become even more clear why it’s been so useful to me. I have three favorite uses for Linkedin: Finding relevant people to connect with, [...]
Too much Social Me-dia going on
Hat tip to Sameer Patel for the tweet that led me to this: @lehawes Folks taking the Me in Social Me-dia too literally I’ve noticed quite a bit of this lately. A few weeks ago, I unfollowed 20% of my follows because they either RT’ed themselves or their friends, and vice versa. Seeing a mediocre [...]
The Future of Advertising will be Integrated
Banner Ads. They first started in 1994 and are therefore almost as old as the Web itself. They were very effective back then, with the original ad garnering a 78% click-through rate (CTR)! I guess from there we had nowhere to go but down. Nowadays banner ads get on average 0.2% CTR meaning for every [...]
Simon Cowell Left American Idol to Launch CRM Idol. But He Did Not Make the Final Cut.
Paul Greenberg did. Simon is off doing X-Factor instead Joke apart, if you are in the CRM business, or interested in CRM, or even just social software, chances are you’ve heard of Paul Greenberg. Simply said, he is the Godfather of CRM. And Godfathers get to make decisions. If you follow Paul’s annual CRM Watchlist [...]
Here are 10 Tips from BuzzFeed to Make Your Content Go Viral
I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed, a company who focuses on helping media companies make their content go viral. His words, “we find things on Sunday morning that will be on the Today show on Tuesday morning.” That’s why people turn up to Buzzfeed. We talked [...]
The Schmarketing MQ
With the above picture hardly legible on purpose, let me tell you a small story. Three months ago I was contacted by Derek Singleton with a question about a poll on his company site. I liked the company, liked the site, liked the poll, so wrote a small post about it This week, Hunter Richards [...]
The Fortune 100 League of Extraordinary Social CMOs (infographic)
Many are calling 2011 the year of the Chief Marketing Officer (CMO). I can assure you, it will not be called the year of the Social CMO. In our analysis only 15 of the 143 CMO’s and Chief Communication Executives (CCO’s) in the Fortune 100 we studied have active Twitter Accounts. Worse, 15% of them [...]
The Magic Midnight Mind Meld
The most common questions I’ve gotten over the past week have been a variant of: Was SXSW worth it? Was it just one big party? Should I go next year? Why do your eyes still look so bloodshot? (And I’ve learned a new term, I arrived home with SxSARS). As you may know I outlined [...]
12 Tips for Vendors on Briefings and Demos
I get a handful of vendor briefings and demos every week. I do this because it’s always great to see what vendors are up to, it’s great for personal research, and it builds relationships. I can honestly say that I’m the space that I’m in because I 100% love it and the people involved in [...]
Is Social Taking Malaysia Airlines to New Heights?
I was at the Eye for Travel conference last week when I learned about something really interesting that Malaysia Airlines is doing with Facebook and their booking engine through their new app, MHbuddy. You can call this Social CRM or social media, it doesn’t matter, but what they are doing is definitely different for the [...]
Why BleacherReport.com is Trouncing ESPN.com by using Social Business Principles
How can a small start-up compete with a much larger sports media powerhouse? Is it the look and feel of the sites? The user experience? The quality of the articles? Not from my perspective. In fact, on the surface the sites look similar. Yet the self proclaimed open source sports network BleacherReport.com is clearly growing [...]
Facebook Fan Page Impressions VS Actual Traffic to your Web Site
You have made the best ever Facebook fan page, and are getting just a whopping amazing amount of impressions on your posts to Facebook. All is wonderful; the audience loves you, but what about the actual click throughs? Here is what I am observing from…
Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
The navigation system on her phone has turned her life around. Judy, a 50 year old woman feels like a new person. She can now go where ever she wants because the navigation software on her phone is intelligent enough to recognize where she is and where she wants to go. But for her it’s [...]
The Social CRM Oxymoron
The temptation was great of course, a few years back, to invent Social CRM. There was a lot of buzz about Social, social people, social companies, social employees and social customers. It wasn’t a great step from that last one to Social Customer Relationship Management. Last year I piled all that up on the Social [...]
You’re Invited! American Marketing Association on Social Business
I’m speaking at the American Marketing Association during Social Media Week on “Evolving into a Social Business.” The event is on Feb 9th from 6-8pm at 1550 Bryant Street Penthouse–Eleventh Floor. Here’s the description of the event: Organizations are getting more involved with social media as tools and channels but inevitably the question of “now what?” [...]
