Chess Media Group and Metz Consulting Announce Services Partnership!
In what is perhaps the biggest and most exciting piece of news about Chess Media Group to date – Connie and I are very excited to announce that we have joined forces with Metz Consulting to form a services partnership. Chess Media Group and Metz will jointly share clients that wish to have both teams [...]
Who Says Enterprise Software Isn’t Sexy? Ok, Just Cool…
Or at least customers using SAP are making cool things…
NetSuite Fights Hairball Epidemic with New Release and Edgy Marketing Campaign
NetSuite’s marketing team has been known for their edginess, starting from pranks like the SAP for the Rest of Us Party during SAP’s annual conference to staging a shootout at the anti-SAP Conference or releasing edgy videos a’la Mac vs. Windows. Today they are doing it again, by establishing the Hairball Institute for Business: (The [...]
Are Content Strategists the Next Corporate Rock Stars? (Visuals)
Content Strategy is an emerging field with immense possibilities for business. Similar to its Marketing cousin, content strategy seeks to position the right content with the right user experience at the right time for its intended audience. The difference however, is that content strategy is less about advertising and more about revealing your product’s [...]
For the First Ever Social Customer Relationship Management is Coming to Blog World Expo!
I’m very excited to announce that for the first time Blog World Expo (the world’s largest social media conference) is going to be introducing Social CRM into their agenda mix and I was fortunate enough to be asked to lead that session. I’m also very excited to announce that joining me on stage will be [...]
Getting Past Passive
Okay, this is a bit of a rant, but here goes… I was reading this article this morning, and one sentence stood out: “Peter Drucker once said that ‘the purpose of a business is to create and keep a customer.’” The purpose of a business is to *create* a customer. As in actively bring to [...]
What Marketing Needs to Know about Content Strategy
Last week Scott Abel and I held a live webinar for content strategists. Due to popular request, I am posting the presentation here: What Marketing Needs to Know about Content Strategy.
Solving for Banner Blindness. Solve Media.
I think we’ve all come to accept that “banner blindness” is a real phenomenon. Sometimes you see solutions and immediately know they just make sense. Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units” for which most media companies would sell [...]
Contributing to Search Engine Watch and CMSWire!
I have some exciting news. I’m now an official contributor to both CMSWire and Search Engine Watch! I’ve been writing for both of these sites for a few weeks now but I’m finally ready to officially announce it. If you’re not familiar with these two publications here’s what they are about along with what I’m going to [...]
The Day Hp Got Killed. Publicly. By HP.
Recently I wrote up a positive example how Twitter, and generally public participation can enliven a conference. Today we’ve witnessed the opposite. Twitter KO’d HP at Oracle OpenWorld. No, let me correct that. HP KO’d HP. This keynote will be a case study for years to come. No more comments… just a few selected tweets, [...]
SaaS Product Marketing – Upgrade and Upsell Strategy
I think it would be hard to overemphasize the importance of upgrades and upsells in SaaS product marketing. In an industry where free trials, freemium versions, bargain basement subscription prices and simply hoping to recover customer acquisition cost with first year revenue are the norm, few things are sweeter than a customer that actually [...]
Is Social Media Marketing A Crock?
I recently had the pleasure of attending a dinner for startup VPs of Marketing. I had a great time chatting with peers and laughing about the unrealistic demands we all face. “Get me in the Journal and fill the pipeline–but don’t spend any money.”The …
Free Webinar on the Business of Being Social and Why You Should Care
I’ve been a fan of blueKiwi for a little while now. For those of you not familiar blueKiwi, they are a social business software company which allows customers, partners, and employees to effectively collaborate with one another. I believe they have a very interesting vision for both customer and employee engagement and they are executing on that [...]
Google Instant makes SEO Irrelevant? Who cares?
Steve Rubel makes an the argument that Google Instant will kill SEO because: Here’s what this [Google Instant] means: no two people will see the same web. Once a single search would do the trick – and everyone saw the…
Augmented Reality. Will it ever become a part of the marketing technology mix?
There was a lot of buzz about new visualization techniques back in 2009. About a year ago, Mashable posted on an Apple patent called Apple ID: [it] recognizes an object based on visuals (through the iPhone’s camera), a RFID reader or through GPS, and then fetches the data from related databases. I like to imagine [...]
