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By Joel York on February 29, 2012
B2B startup marketing is tough. It used to be that you could polish off a high level message and a slide deck and let the salesperson handle it from there. Today, online marketing is the primary driver of revenue at the typical B2B startup. The new breed of B2B buyer expects your online content to [...]
By Ben Kepes on February 29, 2012
Nearly three years ago in a fit of frustration I wrote a post detailing what I considered to be a relatively obvious set of requirements for a small manufacturing business I am a shareholder in. To recap – we currently use a bunch of disconnected systems because there is no
By Martijn Linssen on February 29, 2012
This post is the third in a series of six that deals with Social Business and Social Enterprise. The goal of the series: to explore the pros and cons of Social Business and Social Enterprise, given the current odds, and fast-forwarding to business opportunities now and in the near future This post is about the [...]