B2B Social Business Bill of Rights | Don’t Get it Wrong!
Which is more important in B2B social media, social or media? For way too many B2B marketers, the answer is media, because they see social media as a marketing communications channel. It is not! Social media is a tool to energize your B2B social business network.
Box Counters the Threat of ChatterBox–The Switzerland of Content Collaboration
When Salesforce announced their ChatterBox content collaboration solutions a couple of weeks ago, the one vendor most impacted by the news was Box – partly because they’d previously been an important partner of Salesforce, but also because the announcement cut off some of Box’s oxygen, especially inside companies who are
