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By Hutch Carpenter on October 23, 2013
Reading this thought piece from the Silicon Valley Product Group, The End of Requirements, I saw this point about latent needs: Unrealized needs (also called “latent needs”) are those solutions where customers may not even be aware they even have the need until after they see and experience the solution. Examples include digital video recorders, […]
By Jason M. Lemkin on October 23, 2013
Recently I was fortunate enough to give the final talk at the inaugural Sales Hacker Conference, entitled How to Hire a Great VP Sales (And Not Screw It Up). The Sales Hacker Conference was terrific, with several hundred sales process afficionados in attendance, and speakers including VP, Sales from Hubspot, Box, RelateIQ, and other leaders, […]