I'm a fan of aggregative plays for SaaS - I'd love a situation where one single web page enabled a business to perform the vast majority of it's processes. The reality however is somewhat different - we're not yet at a point where application integration is that tight (although I'm not the only one thinking this way). Failing this level of aggregation the next best thing is to ensure users can access all of their applications as quickly as is technically possible - minimising the hoops they have to jump through before getting to work.
This is where simple sign on comes into play - enter Phase 2.
I covered Hawaii based PHASE 2 over here about six months ago. To summarise what
they're about;Phase 2 have set themselves the task of becoming a platform aggregator
bringing together disparate applications and providing them to SMEs. They
rightly recognise that a “one stop shop” approach is attractive to SMEs and to
this end have put together a broad range of offerings to fill out the
functionality requirement.
Already Phase 2 have a broad horizontal offering covering a range of Microsoft offerings (CRM, MOSS, Project, Exchange) as well as some distinct vertical offerings, most notably a useful bunch of tools for the architecture industry.
Recognising the impacts on customers running multiple SaaS applications,
Phase 2 have introduced their Zero Sign
In product. Zero Sign In is an optional tool that allows for automatically
sign in to all Phase 2 applications. Sign on is controlled via a simple control box pictured below;
Multiple levels of Zero Sign In exist, the first requires customer sign in at the beginning of the day and after 4 hours of inactivity while “Zero Sign On” automatically signs users into all their Phase 2 hosted applications upon starting their computer.
Obviously there are concerns around this in terms of security and the like - and I'm not suggesting that accounting and Internet banking vendors should go out and allow for zero sign in, however to enable the move from desktop applications to on-demand ones - we need to ensure the application launch process is as simple and intuitive as possible. For applications where security isn't a major concern, Phase 2's offering is a step in this direction.
In that sense, letting the browser manage the passwords (even from multilple sources in one page) is maybe a better solution, as you don't need to start selling your "Zero Sign On". I am not sure it is already possible, but it could give ideas to browser developpers. You also have some new project such as OAuth (http://oauth.net/) that are worth a look.
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