Live blogged from Oracle World 


There were quite a few interesting points mentioned in the keynote by Chuck Rozwat & Charles Philips. Here's the Cloud specific items of note;. Chuck Rozwat listed the 3 key strategic directions of how Oracle approaches its Application Layer/product suite;


  • Application Unlimited (New functionality, Enhanced functionality with Fusion middleware & lifetime support)
  • Fusion Applications (Complete New Experience App)
  • Oracle Software As a Service (On Premise, On Demand, Hybrid etc)
Another announcement of note was Oracle DB, Fusion Middleware & Enterprise manager for the Cloud - The first environment is Amazon EC2 - customers can deploy this environment with no additional license, enabling customers to deploy Oracle solutions on Amazon EC2 quickly and efficiently. Oracle is delivering a set of free Amazon Machine Images (AMIs). Using Oracle provided AMIs, new virtual machines can be provisioned with Oracle Database 11g, Oracle Fusion Middleware and Oracle Enterprise Linux. Robert Shimp, vice president Oracle Global Technology Business Unit said that;



 Providing choice is the foundation of Oracle's strategy to enable customers to become more productive and lower their IT costs -- whether it's choice of hardware, operating system, or on demand computing - extending this to the Cloud environment is a natural evolution. We are pleased to partner with Amazon Web Services to provide our customers enterprise-class Cloud solutions, using familiar Oracle software on which their businesses depend.

Oracle is also introducing a secure Cloud-based backup solution. Oracle Secure Backup Cloud Module, based on Oracle's premier tape backup management software, Oracle Secure Backup, enables customers to use the Amazon Simple Storage Service (Amazon S3) as their database backup destination. Cloud-based backups offer reliability and virtually unlimited capacity, available on-demand and with no up-front capital expenditure. The Oracle Secure Backup Cloud Module also enables encrypted data backups to help ensure complete privacy in the Cloud environment. It's fully integrated with Oracle Recovery Manager and Oracle Enterprise Manager, providing users with familiar interfaces for Cloud-based backups. I also attended a session titled - Oracle On Demand Overview Session that included;

  • Juergen Rottler EVP Oracle Customer Services
  • Marc Schwarz - SVP, Oracle OnDemand
  • Michael Beck - SVP, Oracle OnDemand
Interestingly OnDemand is a part of Customer Services business group within US Juergen Rottler Strategic ContextCorporate Strategy - Complete - Open - Integrated Customer Service Strategy - Maximize Customer Success (Deep Expertise, Complete lifecycle, industry leadership & service innovation) On Demand Strategy - Accelerate time to value, Optimize IT so customers can focus on their investments. Absolutely mission critical for the long terms success for Oracle. Marc Schwarz Evolution 10 years in the on Demand business Oracle On Demand Vision Statement
  • Create a lights-out model (self manageability, configurable , healing etc)
  • Continue to innovate
  • Transform the industry
Subscription and managed applications that help customers accelerate business results, reduce risks and lower costs. Current view of the business
  • 4.5 million users
  • 89% current release
Product and Services Portfolio
  • Sourcing SaaS
  • Beehive SaaS
  • PSFT Prof Edition
  • EBSO Prof Edition
  • Beehive@Oracle
  • Hyperion On demand
  • Agile On Demand
  • OBIEE/BI
  • SEBL 8.0 Release
  • PSFT 9.0 Release
  • EBS r12 Release
Customers want them to take on more of the IT department - Clearly want more of the Services revenue (Patching, upgrading etc - customer model) - @customer on steroids.
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