Zoho Launches Application Marketplace

(Editors note: this post represents a dilemma for us. CloudAve is exclusively sponsored by Zoho, yet we are fiercely independent, to the point of having a negative bias: you will likely read less about our sponsor here, then on other major blogs. Yet there are times when genuine news should be reported - and this is one of those times... so we feel we should mention it.)

Ever since the famous Google Chrome Comic book, the gold standard for product announcement is just that: comics. Ladies and Gentlemen, enjoy the following comic video announcing the Zoho Application Marketplace:

There's a catalogue of business applications, but if you don’t find an app you need, spec it out, and receive offers from developers. Either way the apps are owned by the developers who set their own pricing and keep 100% of the revenue.

What's in it for Zoho? Clearly, having more situated software apps will drive up subscription demand. Zoho Creator (the platform Marketplace is built on) is free up to 10 applications, and there are several price levels above that.

On day one the 'shelves' no doubt will not be fully stocked but Zoho hopes developers will quickly jump on the opportunity. After all there are over 100K apps used by the Creator community. Clearly not all marketable, but even less than 1% can create a lively market. Marketplace comes on the heels of a new release, Zoho Creator 3 (see video)

Zoho Launches Application Marketplace | CloudAve