What on earth are they feeding their marketing team - I need some! I guess the product is so good that it is selling itself. Congratulations Xero - I am quite staggered at this figure! - Incredible
• In the current climate, Xero software allows businesses to see and focus on their daily cashflow;
and
• In the New Zealand market the ‘word of mouth’ effect is happening.
We are well-positioned to be the global accounting system of choice for small business – that and our SaaS business model has now been validated. We’re still a young company and we’re extremely excited about the next phase of Xero as we beef up our sales and marketing.
What on earth are they feeding their marketing team - I need some! I guess the product is so good that it is selling itself. Congratulations Xero - I am quite staggered at this figure! - Incredible
[..] Today’s on-demand competitors need to be smart when allocating their marketing spend. While there is no substitute for face time, Ben Kepes notes thatXero attributes part of its success to ‘word of mouth’in New Zealand. That is near zero cost but is absolutely dependent upon having a super successful and happy group of passionate customers. On-demand players are able to leverage this in many ways that on-premise providers simply cannot achieve. [..]
Eagerly awaiting your full article
Followed up by another 33% growth in the next 40 days to 31st March! And to think that the busiest NZ signup period last year was April 1 - may 10!
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