Market Share vs. Popularity

Mar 20 2009 06:45:41 AM Posted By : Zoli Erdos
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Who am I to question the great Walt Mossberg?  But when he says Internet Explorer is the World's most popular browser I have to wonder…

Here's a definition of popularity from Wikipedia:

Popularity is the quality of being well-liked or common.

Looks like Mossberg is right if we focus on common.  Internet Explorer is no doubt the most commonly used browser.   But is it well-liked?

Most users don’t actively chose it: it’s the default browser on most computers sold, and in corporate environments employees are often not even allowed to install another browser.  Just like the Windows story:

When grandma walks into Wal-Mart to pick up a computer it will most likely be Windows- based, and despite the growing popularity of either Apple’s OSX or Linus we know Windows is still the corporate standard.

So yes, Windows and IE are dominant due to Microsoft’s near-monopoly, but it’s a long shot to call them the most popular choices.

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