I've gone on record as being a little dismissive of the utility of Twitter, this despite the fact that I was a reasonably early adopter of it and use it pretty frequently.
I posted the other day about a nice service that uses both Twitter and more traditional electronic communication channels (if that isn't a slightly oxymoronic statement) to ease the information gathering process between public relations people and journalists.
In a vaguely similar vein, over on FreshBooks they've taken what would have been a long involved project for a marketing person, and turned it on its head using crowd sourcing via Twitter. Just the other day I was discussing the difficulty of getting customer testimonials with some people. The person who was describing the problem they're having is the founder/CEO of a company doing back-end services for e-commerce - they're a hugely successful company with some big name clients.... that unfortunately they're having a hard time crowing about.
It seems their direct contacts are happy to provide a testimonial, but getting one created through traditional means involves communication at many different levels of the corporate ladder.
FreshBooks approach was to tweet a message asking for testimonials from customers - mere minutes later they had a bunch they could use on their website.
I believe that this sort of process could be extended - it's understandable that corporate communications will want to be involved when a long winded endorsement is needed for an outside contractor - but what about using Twitter to aggregate short testimonials for direct contacts within client companies?
Anyone out there utilised microblogging for this sort of function? We'd love to hear your stories...
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