Today, Microsoft threw a desperate Hail Mary pass to preempt an upcoming industry coalition move to define Cloud Interoperability guidelines. This forced Reuven Cohen of Enamoly to write a blog post explaining the efforts by the industry coalition.

Our goal is to draft a document that clearly states we (including dozens of supporting companies) believe that like the Internet, the cloud itself should be open. The manifesto does not speak to application code or licensing but instead to the fundamental principles that the Internet was founded upon - an open platform available to all. It is a call to action for the worldwide cloud community to get involved and embrace the principles of the open cloud.

Brandon Watson from Azure team responded to the firestorm in the blogosphere and social media with his own blog post

My personal opinion is that there is going to be a ton of innovation on the web, and much of it will be developed by single companies (as in, not coordinated efforts), and they will then share it with their respective ecosystems.  The market will ultimately decide who wins, but we are so early in this game that simply ceding to the notion that technology needs of a provider should not be driving features is a bit premature.

I will be tracking this fight here at Cloud Avenue. Please see the following disclaimer regarding this.

I am a silent observer of Cloud Computing Interoperability Forum initiated by Reuven Cohen. From my other avatar as Open Source Evangelist, I have a strong anti-Microsoft bias. At this point of time, I am neutral tending towards Reuven's efforts. But I will try my level best to present the arguments of both sides on this debate.
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