I kind of think those two names have quite a nice ring to them.....

Anyway, I've always been somewhat dubious about the true utility of Facebook. Having said that 120 million users create their own utility - merely from the momentum of the crowd.

Given my doubt it was interesting to see the announcement at Dreamforce by none other than Facebook COO Sheryl Sandberg, that Salesforce and Facebook are joining together to allow force.com applications to leverage Facebook's social graph.

This video gives a nice little example of using Salesforce's ideas application that allows companies (most notably Dell and Starbucks) to leverage the crowd to gain ideas for potential products or services.

It's a great move for both companies - it allows Salesforce to offer it's customers the power of true virality, while it allows Facebook to tap into where the dollars really are - business.