Social CRM. Good riddance. Next: Social ERP?
Paul Greenberg, dubbed by some “the godfather of SCRM” wrote a post on ZDNET about Gartner’s 2011 SCRM Magic Quadrant. Paul is not pleased with the 2011 SCRM MQ, and he wasn’t with the 2010 either. I’m with Paul on all his points against Gartner’s selection and evaluation process, yet against him on berating Gartner. [...]
Google extremely favours G+ in search
I’m not a very vain man, if at all, but every now and then I Google for “martijn linssen” to see what comes up. I only check the first page, and see how the order is for the first five: those should contain this blog (number one), my Twitter account and my LinkedIn account. Currently [...]
1.0, 2.0, 3.0 – Tibbr shows the way
For those who are familiar with me and my posts, you’ll now that I’m passionate about Integration. My Integration eBook, my posts – even though I cover a wide range of topics – all are about diversity, evolutionary growth and change, while standing with both feet on the ground and keeping a pragmatic view I [...]
How @mezmerrett became a Twelebrity overnight
On the 24th of May 2011, Mez Merrett sent out a brilliant tweet: If you prefer TWITTER over FB then please retweet, i’m trying to show @Jessmayporter how far one tweet can actually go, Thanks for helping Mez has a hot avatar and bio, so does Jessika. The tweet is hot too: it’s got the [...]
The apprentice- master model
Jon Reed made the following statement on Twitter: Marin accused Deloitte of using project as “a trial-and-error training ground” for junior consultants. Panelists: please react #focuserprt My answer: very common Growth. How do you grow people from skill A to skill B? The eternal question. For we are struggling with that question in our personal [...]
Too much Social Me-dia going on
Hat tip to Sameer Patel for the tweet that led me to this: @lehawes Folks taking the Me in Social Me-dia too literally I’ve noticed quite a bit of this lately. A few weeks ago, I unfollowed 20% of my follows because they either RT’ed themselves or their friends, and vice versa. Seeing a mediocre [...]
Empire Avenue p0wns you
There’s been a bit of buzz about Empire Avenue these days.Quite a few of my Twitter friends have signed up for it, one of who is Bernd Nurnberger. I had a conversation with him after he sent me an invite to join Empire Avenue. I had my doubts about Empire Avenue, especially finding the “what’s [...]
Implementing Social: don’t use the C-word
The C-word is being used quite frequently these days. I have had quite a few dialogues and discussions about it, and it almost looks like the C-word is the new black – or white, in this case. To me, it shows that Social is hitting mainstream and getting implemented here and there. Maybe the evangelists [...]
The Schmarketing MQ
With the above picture hardly legible on purpose, let me tell you a small story. Three months ago I was contacted by Derek Singleton with a question about a poll on his company site. I liked the company, liked the site, liked the poll, so wrote a small post about it This week, Hunter Richards [...]
From product to service: stealing first base?
The other day I read a post about how someone in a poor country is making a living by taking his washing machine across town (rather: slum) and selling it “by the wash”, thus turning a product into a service. The rationale in this specific case is cheap washing machines from abroad pushing existing ones [...]
The secret to success for Social Media? It’s 1.0
In the Search for Social as I call it, people have been mesmerising, stating and claiming success for the Social Movement in various ways. Email has been condemned to death as that wouldn’t be fit for the Brave New World, Facebook has been proclaimed the best way to interact with your users or customers, Twitter [...]
The Social CRM Magic Quadrant
I missed the Social CRM Summit today – twice. Not only did I not physically attend, but I was occupied with work and only found time in my lunch break to quickly scan a few tweets. Now it’s after dinner, there are 700 tweets, and I am ready to analyse away. Of course I use [...]
A new kind of Capgemini Consulting, errrrr attrition
I was attended on Twitter to this thoughtless, clumsy, mindless piece by Peter Sayer on PCWorld: Capgemini Consulting, a specialist in strategy and transformation, is about to transform its own strategy for the second time in two years. To cope with the change, the company plans to recruit up to 1,000 staff this year, predominantly [...]
Influencers? You mean under the Influence?
Thanks to Zoli Erdos for the last bit to the title. I’ve gotten worked up a bit about the Influence game in general and Klout in particular, resulting in a few posts of which “Klout. Nail. Coffin. Who cares?” was the last one. This post is a bit about Klout, but not really (wouldn’t want [...]
The Social CRM Oxymoron
The temptation was great of course, a few years back, to invent Social CRM. There was a lot of buzz about Social, social people, social companies, social employees and social customers. It wasn’t a great step from that last one to Social Customer Relationship Management. Last year I piled all that up on the Social [...]
