Gamification – yet another one-size-fits-all?
I got into discussions today about gamification: Gamification is the use of game play mechanics for non-game applications (also known as “funware”), particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works [...]
Social Enterprise Magic Quadrant
Debate and savviness seems to be flying across the Twitter verse these days, Stowe Boyd wrote a post about that One quote there: And Dennis has been making his displeasure about the use of the term ‘social business’ known, but not by arguing about the principles involved. Instead, Howlett has adopted a ‘savviness’ cant: he [...]
Tibbr – the revolution starts right here
Today I attended the launch of Tibco’s tibbr in London. A perfectly short and great event of a few hours with excellent food, drinks, very interesting speakers and some great panel remarks – not in that order. Ram Menon, Executive Vice President of Worldwide Marketing presented a very clear overview emphasizing the punch-line: when information [...]
Advertising – paying for our free(mium) world for how long?
Ads – no wiki definition needed this time I think. I recommended TweetCaster to Thijs Muis the other day, for Android, and the first thing he said after installing it was: @MartijnLinssen has ads! Not my app so far, but @tweetdeck isn’t the best either. I don’t see ads anymore. Well maybe I see them, [...]
Why customer service can’t be outsourced
After briefly participating in last night’s #custserv chat, I found myself dissatisfied with chats like these via a medium like that. I like to get definitions straightened out and agreed upon when they get “volatile” so to say. So, for future chats, please find a web page that does (and can be scanned in a [...]
Quora: a gossiper’s wet dream
And yes, it is a big wet dream to begin with, for all those self-promoters out there overshadowing the few good and helpful answers that are given on the platform. An ingenious tweet from Olivier Blanchard in a rather long conversation with David Armano pushed me to this post: @armano Quora is almost like a [...]
The To Tweet Or ReTweet Flowchart
A few posts ago I blogged about behaving differently on Twitter or not. One thing lead to the other, and there was a small comment-conversation about ReTweeting. So, inspired by Innes Fisher, here’s a small scheme. At the very bottom, there is “the ass-option”. Almost none of you will ever end up there, but I [...]
Stop breaking down silos, let’s enginize the pistons
Everywhere I go these days I encounter the call for integrating everything into anything and the words “break down silos”. While the former I applaud, the latter is a politically incorrect way to address the stakeholders (sic, more about that 3 paragraphs from now): it brings across a threat rather than an opportunity in most [...]
A record store – who needs one these days?
This morning I read in the newspapers – wait what am I saying? In the old-fashioned newspaper I actually encountered news, yes. Well it wasn’t global news of course, but national, and pertained to music. Anyway, it was news – that’s a first since a year or so. A celebrated Dutch performer, Trijntje Oosterhuis, announced [...]
Enterprise microblogging should be pay-per-use
An article by Dennis Howlett about Socialtext and Yammer yesterday caught my attention. In essence SocialText announces that they’ll sell their product at 80% of Yammer’s price (being very brief here) but I think they’re both wrong. Social has its own Pareto rule: 90-9-1 versus the old-fashioned 80-20. It means that 1% of people creates [...]
Why acquisition beats retention
In a short conversation with Graham Hill today, the topic of acquisition versus retention was brought up. My response to Graham’s initial question was “human nature”: @GrahamHill: If only banks, utilities, telcos put as much effort into retaining customers as they did into acquiring them < human nature and my second one was elaborating on [...]
Old meets new world: enterprise UX
A few days ago, I got a message from Derek Singleton of Software Advice telling me about a survey they’re conducting: Ten Consumer Web UI Themes We’d Like to See in Business Applications is what it is called Software Advice apparently is a company offering free advice for software buyers, and although I don’t have [...]
Microsoft and Cloud – they just don’t get it, do they?
On Twitter, Jon Reed pointed me to a Microsoft commercial for Cloud. I checked it out, but low and behold: the above picture is what I got. I’d like to draw attention to the fine print there: To view this video, download the free Microsoft Silverlight plug-in (install Microsoft Silverlight) I myself think it is [...]
2010-2020: The Great Divide
A Great Divide is what I see for the coming decade. Not a hydrological divide of the Americas, but an IT-divide of the business. Pretty much a follow-up from my one year-old Cloud and Social: the tectonic plates of IT 2.0, this post will show the great challenge Business and IT need to face together [...]
Another Step for Google into Business Analytics? EIM with Google Refine 2.0
A new version of Google Refine has been announced, a tool designed to cleanse and integrate “messy” data. How does it fit into the corporate notion of enterprise information management?
