Being Upfront Gets Better Results than Trying to Sneak It By
I’m generally not tracking the “post ads to your social networks” movement, be it sponsored blog posts or tweeting ads to your followers on Twitter. There is one aspect to it that I think is most important: disclosure. Robert Scoble has a post up, More thoughts on in-Tweet advertising, where he notes that he unfollowed [...]
The Case for In-Stream Advertising
The topic of whether in-stream advertising has heated up. I just read well written pieces on the topic by Ross Kimbarovsky, Robert Scoble, Paul Carr and the NY Times. I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. Let me lay out my defense of In-Stream Advertising because [...]
