The New New Metrics for Advertising: The SuperBowl Versus the Academy Awards (infographic)
For big brands acquiring customers it used to be a simple formula. Create a great ad + advertise in media with a large audience of potential customers + have a call to action = sales. Brands that follow the old formula can still advertise to millions of people and have plenty of traditional brand impressions. [...]
The Future of Advertising will be Integrated
Banner Ads. They first started in 1994 and are therefore almost as old as the Web itself. They were very effective back then, with the original ad garnering a 78% click-through rate (CTR)! I guess from there we had nowhere to go but down. Nowadays banner ads get on average 0.2% CTR meaning for every [...]
The First Thing Microsoft Wants You to Do After Upgrading to IE9…
… is to upgrade to IE9. No kidding: It’s not even April 1st anymore…
Kiip.me to Mobile Game Developers: There will be Ice Cream
Brian Wong discusses his company and the future of mobile advertising Fourteen minutes into the movie, there’s a great scene that serves as the perfect prologue for the events to come. Daniel Plainview has launched into a sales pitch to convince the town to accept his offer to drill into their land. He exclaims [...]
Advertising – paying for our free(mium) world for how long?
Ads – no wiki definition needed this time I think. I recommended TweetCaster to Thijs Muis the other day, for Android, and the first thing he said after installing it was: @MartijnLinssen has ads! Not my app so far, but @tweetdeck isn’t the best either. I don’t see ads anymore. Well maybe I see them, [...]
A Comprehensive Comparison Guide to Mobile Advertising Networks (Infographic)
Something we’ve expected for some time now, online advertising spending has just surpassed newspaper advertising spending. But don’t expect online advertising to maintain its lead for long. By all accounts mobile will soon surpass online advertising spend due to the sheer numbers of App/internet enabled mobile phones that are appearing worldwide. While the matrix is [...]
Idiotic Poll and Advertising at its Worst
I happen to be interested in collaboration, wrote Wikis are the Instant Intranet over 4 years ago, way before it became a trendy subject, so of course I clicked on this link by Sameer Patel: +1 RT @dhinchcliffe: RT @elsua Required Reading: Is Social Intranet a Collab Solution? http://bit.ly/9FQ6aN @deb_lavoy /Outstanding read! Is Social Intranet [...]
Only in California: Electronic License Plates May Turn Your Car Into a Billboard
Here’s proof that Governments’ creativity in finding new revenue sources is unlimited, reports The Merc: The California Legislature is considering a bill that would allow the state to begin researching the use of electronic license plates for vehicles. The move is intended as a moneymaker for a state facing a $19 billion deficit. The device [...]
Cloud Computing, Advertising and TV
From a trebling of web traffic within sixty seconds of Channel 4 mentioning the Celebrity Big Brother URL on-air, to 59 million hits in a day to a restaurant web site advertised during the US Super Bowl, advertisers, broadcasters and technologists are falling over themselves to exploit a massive — and growing — opportunity. In my latest piece for [...]
Click… Click … #FAIL. The Microsoft Dynamics Obstacle Course
I guess I should start theme days. Yesterday it was passwords, today it’s a picture is worth a thousand words. Well, this time it’s actually 4 images, but they tell the full story.. no comment required. New Blog Post: Check Out the NEW NetSuite Compete Site!: check out the new NetSuite compete site for competitive… [...]
I Just Invested in @Burstly, a Mobile Ad Management Company
I’m very pleased to announce (via TechCrunch) that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners, an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue). Burstly, a Santa Monica based company, provides an open and free ad management platform that [...]
The Strangest Enterprise Software Ad I’ve Ever Seen
I’ve seen some strange ads before, but this one by Enterprise SaaS provider SuccesFactors is beyond imagination – not the ad itself, but where it is placed: Yes, it is on Youtube, and the video shows a seahorse giving birth. Seahorses are rather unusual species, the male gets pregnant and gives birth to 100-200 babies [...]
In Search of the Obvious – cutting through the marketing mess
When I first tweeted that Jack Trout‘s new book “In Search of the Obvious” had arrived from Amazon, my mate @euan suggested his (excellent) blog is actually easy to find. He called it “The Obvious” because when he started writing about the application of new technology and social media in organizations, he felt that, actually, [...]
So, You Want to be a Platform?
Everyone wants to be a platform these days. And they are popping up faster than I can keep track of them. Facebook became a platform, enabling application developers to develop on top of Facebook. Next came the iPhone. Salesforce.com offered Force.com as a platform. Twitter became a platform. A few weeks back PayPal became a platform. AmEx bought [...]
Being Upfront Gets Better Results than Trying to Sneak It By
I’m generally not tracking the “post ads to your social networks” movement, be it sponsored blog posts or tweeting ads to your followers on Twitter. There is one aspect to it that I think is most important: disclosure. Robert Scoble has a post up, More thoughts on in-Tweet advertising, where he notes that he unfollowed [...]
