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By Joel York on October 9, 2012
Which is more important in B2B social media, social or media? For way too many B2B marketers, the answer is media, because they see social media as a marketing communications channel. It is not! Social media is a tool to energize your B2B social business network.
By Joel York on September 7, 2012
The term “social media” clouds our thinking about social networking with advertising concepts. In particular, when it comes to B2B social networking, the term “B2B social media” misses the mark entirely.
By Joel York on May 21, 2012
B2B buyer behavior has evolved in adaptation to the Internet. A new B2B buyer species has arisen that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors. Just as the new B2B buyer has evolved in adaptation to the Internet, B2B sales and marketing professionals must adapt their strategies and tactics to the expectations of the new B2B buyer for online independence and instant gratification.
By Joel York on February 29, 2012
B2B startup marketing is tough. It used to be that you could polish off a high level message and a slide deck and let the salesperson handle it from there. Today, online marketing is the primary driver of revenue at the typical B2B startup. The new breed of B2B buyer expects your online content to [...]
By Joel York on August 10, 2011
Blogging is one of the easiest, cheapest and most effective ways to engage the New Breed of B2B Buyer, yet so many B2B blogs miss the mark. Here are ten “be’s” of the best b2b blogs. It isn’t the first top ten list of best B2B blog secrets, and no doubt it will not be [...]
Posted in Featured Posts, Marketing | Tagged b2b, b2b blog, b2b blogs, B2B Marketing, B2B Sales, B2B Sales | B2B Marketing, blog strategy, blog tactics, chaotic flow, marketing blog, sales blog | 1 Response
By Joel York on May 3, 2011
The new breed of B2B buyer remains elusive throughout the B2B buying process, blurring in and out of focus and engaging directly with sales only when there is clear value to be gained.
Posted in Business, Featured Posts | Tagged b2b, b2b buyer, b2b buying process, B2B Marketing, B2B Sales, B2B Sales | B2B Marketing, Business-to-business, chaotic flow, lead score, lead scoring, marketing, saas, software as a service
By Joel York on April 12, 2011
A new breed of B2B buyer has arisen, a species that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors.
Posted in Business, Featured Posts | Tagged b2b, b2b buyer, b2b buying process, B2B Marketing, B2B Sales, Business-to-business, chaotic flow, Consumer behaviour, Internet Marketing, Marketing and Advertising, Web 2.0 Marketing | 2 Responses