B2B and Social – selling ice-cream in the desert?
Lately I see a lot of “news” on B2B from a place I wouldn’t expect: Social. In my opinion Social and B2B have absolutely no business with each other (see my freeBook on Social Business) Joshua Paul is my superhero of the day here, with an utter nonsense post titled 10 Secrets of the B2B [...]
Cloud API’s don’t exist, but become costlier over time
I had a discussion with George Reese on Cloud and API’s, starting with me saying I’d support a maximum of 3 different API versions, and off went the discussion. His “Max 3 versions? Do you hate your ecosystem?”, “What do you mean there’s no such thing as a public cloud API?” and “When you cease [...]
How to queue – that is the question
The other day my attention got drawn by a very large national company that claimed to have a performance problem: sometimes it would take ages for messages to reach their destination, and entire applications would come to a screeching halt. After a few questions and answers, it was clear that they didn’t have a performance [...]
Selling licenses to bureaucracies is embarrasingly easy
This is a fictitious post. It’s all based on nothing, if any, maybe my dreams or nightmares or who knows what. This isn’t real – it’s just a dream. Somehow my memory got enriched with this information, and whether it actually did or did not happen, I really can’t tell. Anyway, it’s such a bizarre [...]
Innovation – today’s Golden Calf
This week I had a conversation about Innovation and IBM. Vijay Sankarav wrote a follow-up post on that as he was forced to “leave early” – this is my reply to that. I think the three of us usually agree pretty much on pretty much everything. And this was an awkward one really It all [...]
Does Google get enterprise? No – so what?
After a small conversation with Frank Scavo – whom I hold highly – it struck me: we old enterprise boys that keep kicking the #socmed chins might be on our way to retirement. Not saying that Frank’s one of them, but I certainly count myself to the pack as I’ve only been around multinationals and [...]
Social silos adding to enterprise silos? Not with proper Integration
Laurie Buzcek called out for Integration as a solution for the failure of Enterprise 2.0 and Social Business – which she equates to each other – and I couldn’t help but think of Tibbr when reading her post Dion Hinchcliffe responded with a post in which he also stresses the integration of social media with [...]
B2B Blog Strategy | Ten Be’s of The Best B2B Blogs
Blogging is one of the easiest, cheapest and most effective ways to engage the New Breed of B2B Buyer, yet so many B2B blogs miss the mark. Here are ten “be’s” of the best b2b blogs. It isn’t the first top ten list of best B2B blog secrets, and no doubt it will not be [...]
The SI is dead. Long live the Supplier Integrator
Have we reached peak SI is a splendid post by Peter Evans Greenwood about the changing IT world. On one side of the boxing ring there is the traditional system integrator, on the other side there is a multitude of change agents: Business taking back budget for IT spend from local IT On-demand and on-time [...]
B2B Sales | The New Breed of B2B Buyer Series Part 3
The new breed of B2B buyer and B2B sales rep are engaged in an information arms race. Today’s B2B sales rep that fails to become a trusted adviser is at best irritating and at worst irrelevant.
Apples and oranges: Socialcast and tibbr
The other day one of my commenters asked: What’s the difference between Socialcast and tibbr? I had a rough idea but not much of a clue, and decided to do a quick one. I commented back but there has been some considerable dustblowing going on, so I’ll repeat that here and elaborate on it Socialcast [...]
Tibbr, the new OS. Integrating is the new Operating.
I just watched the live feed of Tibbr’s 3.0 launch. It was impressive and even more so than the 1.0 launch I attended live in February – although that was a revelation, and revolution too Back a dozen years or so, Larry Ellison dreamed about the network PC as replacing Microsoft’s Operating System (OS) – [...]
Perfect business cases for Social Business
Thanks to Oscar Berg for writing his No business case for Social Business It’s a good post and all true, although very few social media fans agreed with it – probably because it doesn’t give them what they want. As darks is the opposite of light, bad the opposite of good, and so on, I [...]
The Blurry B2B Buying Process | New Breed of B2B Buyer #2
The new breed of B2B buyer remains elusive throughout the B2B buying process, blurring in and out of focus and engaging directly with sales only when there is clear value to be gained.
The packages – customisation MQ
I got Rt’ed today on the #ITF11 hashtag: RT @MartijnLinssen: @johnrrymer @TomGrantForr There is no one-size-fits-all. Pure packages is wrong, as is pure customisation #ITF11 >YES and that’s basically all I have to say about it – not. There is a human tendency to do either-or. Black or white, good or bad, pretty or ugly [...]
