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Browse: Home / b2b / Page 3

b2b

Empire Avenue p0wns you

Empire Avenue p0wns you

By Martijn Linssen on April 26, 2011

There’s been a bit of buzz about Empire Avenue these days.Quite a few of my Twitter friends have signed up for it, one of who is Bernd Nurnberger. I had a conversation with him after he sent me an invite to join Empire Avenue. I had my doubts about Empire Avenue, especially finding the “what’s [...]

Posted in Application Software | Tagged 1.0, b2b, B2C, Empire Avenue, RTFTOS, social media, Terms of service, tos, trust

The New Breed of B2B Buyer

The New Breed of B2B Buyer

By Joel York on April 12, 2011

A new breed of B2B buyer has arisen, a species that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors.

Posted in Business, Featured Posts | Tagged b2b, b2b buyer, b2b buying process, B2B Marketing, B2B Sales, Business-to-business, chaotic flow, Consumer behaviour, Internet Marketing, Marketing and Advertising, Web 2.0 Marketing | 2 Responses

Wirearchy - preferred by entrepreneurs

Wirearchy – preferred by entrepreneurs

By Martijn Linssen on April 6, 2011

A good while ago Jon Husband introduced me to the concept of Wirearchy. With the benefit of hindsight, Wirearchy is an (emerging) organizing principle for this new environment in which interconnected networks of people carry out the full range of human activities, ….   commerce, work, research, education, gossip, news. was a well-chosen description of [...]

Posted in Entrepreneurship, Trends & Concepts | Tagged 2.0, adapt, b2b, B2C, information, knowledge, sms, social media, trust, wirearchy

Perfect Integration - the eBook

Perfect Integration – the eBook

By Martijn Linssen on March 28, 2011

  Perfect Integration by Martijn Linssen What started with Perfect Integration 1 – Architectural Approach and ended with Perfect Integration 13 – the do’s has become a lot of words, more than 10,000 actually. Hence my decision to publish it as an eBook for easier reading – if you have any comments or questions you [...]

Posted in Application Software, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions

Perfect Integration 13 - the do's

Perfect Integration 13 – the do’s

By Martijn Linssen on March 22, 2011

Final post in the series, this is the summary and conclusion, to be used as some sort of checklist if you like. When conducting enterprise business application integration, within the enterprise IT landscape among applications and systems, or from there to others at another company or even directed towards the customer, here are the pragmatic [...]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions

Perfect Integration 12 - the dont's

Perfect Integration 12 – the dont’s

By Martijn Linssen on March 20, 2011

I changed my mind and decided to end this series with positive do’s, so this is the dont’s one. Then again reserving no. 13 for the dont’s was a superstitious move anyway, and as I’m neither religious nor superstitious (they usually travel in pairs), it’s better this way. This post is about debunking TLA’s and [...]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions | 1 Response

Perfect Integration 11 - Orchestration

Perfect Integration 11 – Orchestration

By Martijn Linssen on March 17, 2011

I’ve compared the diversity of an IT application landscape and managing its information exchange in a uniform way to translation, with the European Parliament as a perfect example of translating dozens of languages via three intermediate languages. In IT, we only need one, as languages (syntaxes) there are far less complex than in the linguistic [...]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions

Perfect Integration 10 - the missing link: envelope

Perfect Integration 10 – the missing link: envelope

By Martijn Linssen on March 16, 2011

With a common language, a common transport protocol, and the need to exercise the necessary translation and transformation on both levels in between, there is a growing need to be able to identify all “service requests” on a generic level too. Numerous and various requests will be made, in different formats, via different transport protocols. [...]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions

Perfect Integration 9 - history with hindsight

Perfect Integration 9 – history with hindsight

By Martijn Linssen on March 15, 2011

In the previous post, the history of Integration passed: point-to-point, EAI and ESB. For those who read and grasped post 1 through 7, it’ll be clear why I favour which one – but let me explain it in more detail. What are the differences between the different historical approaches? The crucial difference is that EAI [...]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions

Perfect Integration 7 - information exchange: transportation

Perfect Integration 7 – information exchange: transportation

By Martijn Linssen on March 14, 2011

After creating and or choosing a common or generic format to exchange the information, there is one other field to explore: the facilitation of various communication protocols through which this information can be transported. What applies to messages, also applies to transport: a common language is to be advised as “main artery” for all the [...]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions

Perfect Integration 6 - Common language: syntaxes

Perfect Integration 6 – Common language: syntaxes

By Martijn Linssen on March 11, 2011

In the previous posts I explained semantics, syntax, and the fastest, cheapest and easiest way to get from diverse IT applications to one uniform business language. This post will take a deep dive into message formats such as Flat file, EDIFACT, XML and JSON. Ever wondered about the pros and cons of XML? JSON? What [...]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions | 1 Response

Perfect Integration 5 - Common language: indirect translation

Perfect Integration 5 – Common language: indirect translation

By Martijn Linssen on March 10, 2011

Number 5 in the series, this post is about indirect translation, in contrast with the direct translation shown in the previous post, which came with costly, exponential dependencies. When looking towards large-scale use of translators, e.g. the European Committee in Brussels, it is easily observed how these dependencies can be greatly reduced: all languages are [...]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions

Perfect Integration 3 - Common language: semantics first

Perfect Integration 3 – Common language: semantics first

By Martijn Linssen on March 8, 2011

This post will elaborate on messaging and transformation (part I), and explain how information exchange works in the daily world, considering simple or complex information exchanges. That will then be related to IT, and the basic ways of “writing down” information in IT will be explained. If you want to have a chat with someone [...]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions

Perfect Integration 2 - Common subset and transformation

Perfect Integration 2 – Common subset and transformation

By Martijn Linssen on March 7, 2011

Number two in the series, this post deals with the common subset found on all levels in the previous post: what is the shared interest (Business) which information do you want to share (Information) which definitions are mutually exchangeable (Information Systems) how do you want to exchange ideas (Infrastructure) Information exchange form: messaging After having [...]

Posted in Application Software, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, integration, maturity, messaging, perfect integration, standardisation, transactions

Perfect Integration 1 - Architectural Approach

Perfect Integration 1 – Architectural Approach

By Martijn Linssen on March 6, 2011

First post in a series of 5-10, I will release all my views and opinions on the Art of Integration. I challenge you to disagree, and bash me with arguments and reasoning. Feel free to shoot from the hip and aim at the heart, anything goes really. I am absolutely convinced that I am right [...]

Posted in Application Software, Featured Posts, Infrastructure | Tagged 24/7/365, A2A, adapt, application development, architecture, b2b, B2C, Business rule, Capgemini, EAI, edi, EDIFACT, enveloping, ESB, guaranteed delivery, Information Technology, integration, maturity, messaging, perfect integration, standardisation, transactions | 2 Responses

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