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BATNA

BATNA, And Oracle’s $811m Purchase of Eloqua

BATNA, And Oracle’s $811m Purchase of Eloqua

By Jason M. Lemkin on December 26, 2012

It may seem strange to see Oracle acquire Eloqua for $811m just a few months after their IPO. But it’s not strange at all.  I am 95% sure talks at some level were going on for quite some time, long before the IPO.   And 80% sure, a soft offer of less than $500m or [...]

Posted in Entrepreneurship, Featured Posts | Tagged BATNA, Eloqua, marketo, Oracle, Pardot, saas, startups, Uncategorized | 2 Responses

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