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Browse: Home / Behavioral Targeting

Behavioral Targeting

The Borg’s Cookies Are Delicious, Indeed

The Borg’s Cookies Are Delicious, Indeed

By Zoli Erdos on March 12, 2009

First of all, the basics: the absolutely best cookies on the face of Earth are Coach’s Oats Oatmeal Cranberry Cookies.   Shame on you, Costco, for not carrying it anymore… now that you got me hooked, I have to mail order it at double cost. But today we’re talking about different kind of cookies – those [...]

Posted in Analysis | Tagged advertising, Behavioral Advertising, Behavioral Targeting, borg, cookies, google, google voice, grand central, privacy | 1 Response

Google’s New Behavioral Ad Targeting Should be Excellent for All

Google’s New Behavioral Ad Targeting Should be Excellent for All

By Eran Kampf on March 11, 2009

The discussion over Google’s latest move into behavioral ad targeting is all over TechMeme. Basically what this means is that Google will start selling users (or more specifically, clusters of users, like football fans for example) in addition to words: Today we are launching “interest-based” advertising as a beta test on our partner sites and [...]

Posted in Analysis | Tagged advertising, Behavioral Targeting, GOOG, google, privacy | 2 Responses

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