SaaS Benchmarks | Acquisition Cost and Churn Challenges
What is a typical churn rate for SaaS? What is a good time frame to recover CAC? As SaaS companies mature, high quality SaaS benchmark studies are appearing.
SaaS Growth, Dogfood, and Images :-)
Fellow Enterprise Irregular Evangelos Simoudis is definitely worth following. As an active Venture Capitalist he often focuses on his portfolio experience – but through that micro-lense gives us an overview of the market, “The State of SaaS” per se, confirming / contradicting based on real life, real companies what many of us see as trends. [...]
MinTuit: a Second Look. (You Will Be Assimilated).
TechCrunch50 could not have asked for a better start: they get to announce that personal finance startup Mint winner of the $50K grand prize @ TC50 two years ago just got acquired for $170M. Great exit for a startup – not so sure about concerned users. But the big question today is why it made [...]
IntuMint – What an Intuit Owned Mint Could Mean
Image via CrunchBase Wow… exciting. Eagle eyed CloudAve stalwart Krishnan posted about the reported purchase of Mint.com by Intuit (disclosure – the Intuit Partner Platform is a consulting client but I had absolutely no previous knowledge of this deal nor any insight into Intuit’s plans). Many of us in the SaaS and personal/business finance software [...]
The Cat is Out of the Bag (Again): The Hidden (?) Business Model in SaaS
Forget software: it’s all about (your) data. Hyper-growing Financial Management system provider and Quicken / MS Money challenger Mint recently raised eyebrows announcing their plan to sell anonymized aggregate customer data. Some reviewers were screaming, we saw bombastic titles like Personal Finance Startup Mint Wants To Sell Your Money Trail – but in reality the [...]
Intacct Scores a Coup – A Partner Channel for SaaS Accounting
Intacct will announce this morning an exciting partnership with the American Institute of CPAs (AICPA) that will see small businesses enabled by the resources the AICPA has, and will see Intacct leverage the customer base that AICPA members have. Intacct sent me details of the partnership last week and yesterday I was given a briefing [...]
Building Dialogue is the Most Important Thing
KashFlow recently announced its “HealthCheck”, a very simple report that is based on three areas of a businesses financial data and gives customers a score based on their performance. By KashFlow’s own account it is a simple introduction of a concept – as CEO Duane Jackson said to me; The report isn’t intended to be [...]
It’s All About Conversion…. Well Conversion and Retention
Sometimes in such a young industry such as SaaS it’s frustrating not having a long historical benchmark with which to compare performance. Given that I was pleased read a post from Oprius (review here) CEO Alan Smith the other day detailing those two important metrics. The following is a chart detailing the Oprius 2008 conversion [...]
Providing for the Space Between – Lubricating Business
I’ve always been a little dubious about accountants as business advisers. Most accountants I’ve dealt with in the past have been very reactionary and much more interested in compliance than in being a true “embedded adviser” to the business. It was for this reason that I was initially sceptical about Xero’s strategy of using accountants [...]
Welcome to CloudAve – and Thank You, Harry
We must be a crazy bunch on a suicide mission. Why else would we launch a new blog focused on Cloud Computing and Business, when it’s just a fad that will collapse in two years? Harry Debes, CEO of Lawson Software is a respected Enterprise Software industry veteran, but I’m afraid for all his achievements he’ll [...]
