Skunk Works Junkies Pt 3 – How to hang on to your Skunks…
Once you’ve got a “stench” of skunks (yes, that is the collective noun for skunks), keeping their interest is a challenge. If you haven’t read my last post, on how Gist nurtured their beta-tester network, go back and read it- they did it right. And deploy the measures below… Top Ten Skunk Works Junkies Retention [...]
Skunk Works Junkies – Part Two – The Care and Feeding of a Beta-Tester
Skunk Works Junkies (SWJs) ears perk up if they hear, “beta invite,” and like anything exclusive, jump to snatch it up. The reality is, start ups can’t get enough beta-testers, or at least keep them consistently engaged once the party starts. In this highly-transparent, thought-leadership oriented, authentic series, you’ll hear first-hand from a beta-junkie what [...]
Skunk Works Junkies: a Series on the Cloud’s Silver Lining – Part One – Dangling the Carrot
Skunk Works Junkies (SWJs) ears perk up if they hear, “beta invite,” and like anything exclusive, jump to snatch it up. The reality is, start ups can’t get enough beta-testers, or at least keep them consistently engaged once the party starts. In this series, you’ll hear first-hand from a beta-junkie what worked and what didn’t. [...]
