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Browse: Home / Bo Lykkegaard

Bo Lykkegaard

Carrot Beats Stick

Carrot Beats Stick

By John Taschek on January 19, 2012

WooHoo: You’ve just unlocked the URL of Blogville Badge! With Hostess becoming as bankrupt as the nutritional information in a Ding Dong and Kodak redefining the Kodak moment of another kind of bankruptcy, I immediately thought of my childhood. Thankfully those cheerful marketing images that blanketed the store shelves were replaced by a different set [...]

Posted in Featured Posts, Strategy, Trends & Concepts | Tagged Alys Woodward, Bo Lykkegaard, Constellation, foursquare, Gamification, gaming, Hawthorne Effect, idc, industry, innovation, Mayor, ray wang, social

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