Study – Distributed Idea Generation Outperforms Team Brainstorming
This has significant managerial implications: if the interactive build-up [of team brainstorming] is not leading to better ideas, an organization might be better off relying on asynchronous idea generation by individuals using, for example, web-based idea management systems. That quote is from a report by three researchers from the INSEAD and Wharton business schools. They [...]
